Highlighting that female customers feel more comfortable conducting higher-value transactions with agents of the same gender, a report has revealed that female business correspondents (BCs) excel in engaging female customers, with their transaction values 66 per cent higher than those handled by male agents. Women BCs also earn 24.4 per cent more than their male counterparts while engaging with female customers.
According to a joint report by PayNearby and Grameen Foundation for Social Impact, there is a need for systemic support and focused interventions for women BCs as around 60 per cent of female BCs struggle to balance their professional and personal responsibilities. The findings of the report revealed that both men and women BCs are primarily motivated by financial independence and the desire to serve their communities.
However, flexibility in work hours is a stronger motivator for women (45 per cent) compared to men (38 per cent). The report reveals that 33 per cent of women BCs cite safety issues while working in remote areas, and 35 per cent face cultural and societal barriers.
“This joint report serves as a critical evaluation of the gender gap within the industry and highlights actionable strategies to empower more women to succeed as BCs. By addressing these gaps and providing the right support, we can build a more inclusive financial ecosystem for all,” stated Jayatri Dasgupta, CMO-PayNearby and Program Director-Digital Naari.
A key finding from the report is that improving management of business is a common priority for both genders, though men prioritise it more (70 per cent vs. 59 per cent). Confidence in computer and banking app skills is high across the board, with 91 per cent of women and 96 per cent of men feeling proficient—critical for effective BC performance.
“While women BCs demonstrate remarkable resilience and economic impact, they face unique challenges, particularly in balancing household responsibilities with their professional roles. To fully unlock their potential, there is an urgent need for transforming the balance of power in households and communities, supportive policies, targeted financial assistance, and capacity-building programs,” stated Bharati Joshi, Chief Executive Officer (CEO), Grameen Foundation India (GFI) and Grameen Foundation for Social Impact (GFSI).
The report highlighted that while both genders seek financial support, 61 per cent of men show a higher awareness for training and professional development opportunities while 47 per cent of women cited the need for supportive policies. Around 50 per cent of women are more likely to rely on family support and mentorship to overcome challenges, while men prefer external aids like training programs to overcome obstacles.
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