Discovery Communications Enters Sports Arena With DSPORT

Discovery Communications launched DSPORT, an all-new premium sports channel in India. The launch marks the first time in over 10 years that a media company has introduced a new sports channel for the Indian market.

Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific said, "Discovery has been entertaining Indian audiences for over two decades with a well-entrenched portfolio of unique content channels. We are excited to add yet another flagship brand to our growing offering with the launch of DSPORT, which is set to redefine sports entertainment. Combining India's passion for sports with our global expertise in sports production DSPORT will offer a daily dose of 10+ hours of live content for viewers across the country."

R.C. Venkateish former MD of ESPN Star and former CEO of Dish TV India will be working closely with DSPORT especially in areas related to content acquisition for the channel.

DSPORT redefines sports coverage in India with a wide repertoire of exciting properties from across the world of sports. Some of the key sports that Discovery will telecast Horse Racing, Football, Golf, Motorsports, Rugby and Cycling.

DSPORT is in advanced negotiations for selected high-quality cricket events to add to the above-mentioned portfolio. At launch, DSPORT will be a part of the Sports Tier via a subscription model on both DTH and Cable in both HD and SD.

The launch of DSPORT in India perfectly complements this wider strategy to provide fans with more live action across a plethora of sporting genres. DSPORT has a clear ambition to redefine sports engagement, by giving viewers access to unmatched 'live' sporting action from around the world. With a rich catalogue that covers 4000+ hours of 'live' content every year, DSPORT's offering is unrivalled in the Indian market.