Cox & Kings, one of the world’s oldest and most iconic travel brands, has embarked on a new chapter under the ownership of Wilson & Hughes PTE, a Singapore-based private equity firm. Acquired through Wilson & Hughes' Indian subsidiary, this strategic acquisition includes over 200 specialised sub-brands from the Cox & Kings portfolio, such as Duniya Dekho and Bharat Dekho, among others. This acquisition, free of previous liabilities, signals a shift towards a customer-focused, technology-driven transformation of the brand.
Wilson & Hughes, known for its innovative investments, is infusing Cox & Kings with a renewed vision to enhance global travel experiences through technology. With a 260-year legacy, Cox & Kings has long been synonymous with luxury and reliability, and this relaunch aims to redefine traditional travel by integrating advanced tech solutions like AI, machine learning, and data analytics for a personalised journey that meets the needs of today’s travellers.
“The travel industry is evolving rapidly, and we recognize the tremendous opportunity to redefine global travel experiences,” said Karan Agarwal, Director of Wilson & Hughes. “By merging tradition with advanced technology, our goal is to create seamless, data-driven journeys that resonate with modern travellers. Our objective extends beyond enhancing travel; it’s about reinforcing Cox & Kings’ trusted legacy.”
The revitalised Cox & Kings will focus on four main areas: Leisure Travel, Business Travel, Specialized Travel, and Travel Technology. This acquisition represents Wilson & Hughes' first major entry into the travel industry, leveraging its experience in sectors like finance, FMCG, building materials, and hospitality to bridge tradition with innovation and restore Cox & Kings as a global travel leader.
The acquisition and relaunch come as global tourism undergoes rapid change, with India’s travel industry alone projected to reach USD 125 billion by 2027. For Cox & Kings, this merger is not just about enhancing the travel experience; it is about restoring the brand’s status as a trusted name in travel for generations to come.
Wilson & Hughes India is the Indian branch of Wilson & Hughes, a Singapore-based private equity firm that specialises in sectors like FMCG, building materials, travel, and hospitality. Committed to fostering sustainable growth, Wilson & Hughes invests in high-potential businesses, providing strategic insights and financial backing.
Founded in 1758, Cox & Kings is a pioneering travel brand renowned for bespoke travel experiences across leisure, business, and specialised segments. Relaunched in 2024 under Wilson & Hughes, the brand combines its rich heritage with technology-driven solutions to offer seamless, personalised travel for the modern explorer.