Client Overview: Bright Air is a UK-based e-commerce company specialising in heaters, air conditioners, dehumidifiers, and air purifiers. While their products were in demand, their online presence was lacking, leading to low visibility and fewer conversions. Bright Air wanted to enhance its digital platform to drive more sales and achieve a better position in the competitive market of office and home comfort solutions.
Challenges: Bright Air faced several challenges, including:
● A dated and non-user-friendly website that impacted customer engagement.
● Poor search engine rankings, reducing organic traffic.
● Ineffective paid campaigns that resulted in a low ROI.
● Stiff competition in the market required a more aggressive online strategy to capture leads and sales.
To address these issues, Bright Air partnered with ZTS Infotech Pvt Ltd for web design and development services and Zebra Techies Solution for SEO and Google Ads management.
Solutions Provided:
1. Web Design and Development by ZTS Infotech Pvt Ltd: Bright Air's old website was getting visitors who were interested in buying air products, however, they were not staying longer or purchasing anything due to the unattractive design, slow page speed and poor navigation. ZTS Infotech revamped Bright Air's website with a modern, clean design and improved functionality. They performed speed testing to check page loading time and worked on improving it. Key improvements the CEO of Bright Air noticed after taking web design and development services from ZTS Infotech Pvt Ltd:
○ Enhanced user interface (UI) for smoother navigation.
○ Optimised product pages with better visuals and descriptions, leading to improved customer engagement.
○ A fully responsive design, ensuring seamless performance across mobile and desktop devices.
○ Faster load times and improved website performance, leading to a reduction in bounce rates.
2. SEO and Google Ads Services by Zebra Techies Solution: Zebra Techies Solution provided an all-rounded digital marketing strategy focusing on:
○ SEO Optimization: Targeted keywords were identified to improve search rankings for relevant products, such as "energy-efficient heaters" and "quiet air conditioners." This included on-page SEO improvements, quality backlink building, and content optimization.
○ Google Ads Campaigns: Zebra Techies Solution refined Bright Air’s PPC strategy by creating high-performing ad groups, better-targeted keywords, and A/B testing different ad formats to increase the click-through rate (CTR) and reduce cost-per-click (CPC).
i. Results Achieved: After the combined efforts of ZTS Infotech and Zebra Techies Solution and their SEO & PPC services and Web design & development services, Bright Air witnessed significant improvements in their online presence and sales performance:
● Increase in Organic Traffic: Thanks to effective SEO strategies, organic traffic increased by 85% within six months.
● Improved Conversion Rates: The revamped website design and better-targeted Google Ads led to a 65% increase in conversion rates, turning more website visitors into paying customers.
● Higher Sales: Bright Air's online sales increased by 120% after implementing the combined strategies of ZTS Infotech and Zebra Techies.
● Better Search Rankings: Bright Air moved from the second or third page of Google search results to consistently appearing on the first page for key search terms, leading to a 70% increase in search engine visibility.
● Reduced Ad Costs: With more effective Google Ads campaigns, Bright Air reduced their average cost-per-click by 40%, while maintaining a higher ad position.
Conclusion: The collaboration between Bright Air, ZTS Infotech Pvt Ltd, and Zebra Techies Solution proved to be a winning combination. The web design and development improvements created a better user experience, while the enhanced SEO and Google Ads strategies drove traffic and boosted conversions. As a result, Bright Air increased its market share and significantly improved its bottom line.
If you want to use the power of integrating expert web design, SEO, and paid advertising services to drive e-commerce success, contact experts from .ZTS Infotech Pvt Ltd and Zebra Techies Solution and schedule a call.
