BW Businessworld, Inshorts Partner In Latest Edition

In a significant collaboration, Inshorts, a pioneer in short-form informational content also known for crafting bespoke advertising experiences for brands, has partnered with BW Businessworld, a renowned business magazine, to present the cover story for its latest issue focusing on Creativity, Tech and Innovation. This partnership marks a milestone in both entities’ commitment to exploring and understanding the nexus between these vital sectors.

The cover story of BW Businessworld’s issue is part of an ongoing series that delves into emerging sectors, specifically designed to shed light on the dynamic interaction between creativity, technology, and innovation in the current global marketing economy. This issue not only explores these elements but also integrates profound insights from top industry leaders.

Featured in this exclusive story are in-depth interviews with high-profile executives such as Mark Read, CEO of WPP, and CVL Srinivas, Country Manager for India. Additionally, insights from the leadership team across renowned agencies such as GroupM, Ogilvy, VML, Landor, and Grey are included, providing a panoramic view of the industry's direction.

Dr. Annurag Batra, Chairman & Editor-in-chief, BW Businessworld and Founder of exchange4media, adds, "This issue is crafted to not only bring a global perspective but also to delve deep into the Indian market, showcasing how local dynamics are influencing global marketing trends."

Anya Luthra, Vice President of Marketing at Inshorts, commented on the collaboration, “In the realm of digital advertising, creativity, technology, and innovation are the cornerstones of success. Just as BW Businessworld explores the fusion of these elements in its latest issue, we at Inshorts leverage these elements to craft compelling narratives, delivering immersive ad experiences that resonate with our users and provide unmatched value to our advertising partners.”

This collaboration promises to offer readers strategic insights into the interplay of creativity, technology and innovation, emphasising their impact on both the global and Indian economic landscapes.

The issue is now available both online and at newsstands.

About Inshorts

Inshorts app is India’s highest-rated and #1 short news app, serving more than 12 million active users. It has garnered trust from over 1500 brands, leveraging its platform for award-winning marketing campaigns and content partnerships. Additionally, Inshorts expanded its offerings with the launch of Public app, now India’s largest platform for hyperlocal content, available in multiple languages, with 70 million active users. Backed by robust technological capabilities, Inshorts is known for its revolutionary ad solutions meticulously customized for brands across both the apps.