Amazon Prime Video All Set To Premier Seven Indian Movies Worldwide
The past few months have totally transformed life. The ‘Bollywood’ which is believed as a sector that never stops has also been affected a lot by the great corona times! But now with months being passed and the very notion ‘The Show Must Go On’, things are coming back to normal. So what if our films can’t be released in theatres, we have the new latest, the OTT platforms. Amazingly coming into existence these platforms are proving as a lifeboat for the movies that were stuck due to release issues.
Amazon Prime Video, a leading web streaming service platform is all set to premiere some highly anticipated Indian films directly for its users. Fantastic News! isn't it? After a long time, we can finally watch out for some new movies now.
The upcoming one being an Amitabh Bachchan and Ayushmann Khurana starrer with Shoojit Sircar's direction ‘Gulabo Sitabo’ written by Juhi Chaturvedi to be premiered worldwide on June 12.
The story is a quirky one which revolves around the daily struggles that a common man deals with. A Ronnie Lahiri and Sheel Kumar production, the film is a family comedy. While the two and a half minute trailer is already unveiled by the authorities.
#VickyDonor. #Piku. #Pink [producer]. #October. #ShoojitSircar is known for offbeat themes and #GulaboSitabo is no different... #GulaboSitaboTrailer draws you into its world... Especially the bickering between #AmitabhBachchan and #AyushmannKhurrana... Waiting for this one! pic.twitter.com/SLi4daBDTP
— taran adarsh (@taran_adarsh) May 21, 2020
The wait is over... #AmitabhBachchan and #AyushmannKhurrana... Here's #GulaboSitaboTrailer... #GulaboSitabo will premiere on #Amazon on 12 June 2020... Link: https://t.co/KL7aHw8DSg
— taran adarsh (@taran_adarsh) May 22, 2020
In fact six more films in five different languages for Amazon Prime users in the row!
“At Prime Video we believe in listening to what our consumers want and working backwards from there. This belief is the genesis of our latest offering,” says Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India. “Over the last 2 years, Prime Video has become the destination of choice for our customers to watch new releases, across the languages, within weeks of their theatrical release. Now we’re taking this one step further, with seven of India’s most-anticipated films premiering exclusively on Prime Video, bringing the cinematic experience to their doorstep.”
“Indian audiences have been eagerly awaiting the release of these 7 highly anticipated films and we are delighted that Amazon Prime Video will now be premiering these movies for our customers - who can enjoy watching these from the safety & comfort of their homes and on a screen of their choice.
Prime Video with its deep penetration in India, with viewership across over 4000 Towns and Cities, and its world-wide reach in more than 200 countries and territories, will give a large global release footprint to these films. We feel truly excited about this initiative and are confident of delighting our Prime Members with this offering” said Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India. Amazon Prime Video’s direct-to-service slate.
The additional releases are Ponmagal Vandhal (Tamil), from 29th May on Amazon Prime Video, Penguin (Tamil and Telugu) from 19th June, Sufiyum Sujatayum (Malayalam), Law (Kannada) and French Biryani (Kannada), and Anu Menon’s Shakuntala Devi (Hindi) a legal drama with Vidya Balan in lead with release dates yet to be announced in due time. It’s a pretty good list for the next three months for Amazon Prime Users in 200 countries worldwide.
While the theatre authorities like PVR are against such releases because they will certainly face huge loss, on the other hand, OTT platforms are enjoying some extra privileges due to the lockdown conditions all over the world. but ultimately it's a win-win situation for the public out there!
