Prime Video has launched Prime Video Mobile Edition at Rs 599 per year. This single-user, mobile-only video annual plan offers customers access to high-quality entertainment exclusively on their mobile devices and will now be available to all customers in India. Users can sign-up for this plan via the Prime Video app (on Android) or the website..
Created especially for a mobile-first country like India, Prime Video Mobile Edition is a major step towards making premium entertainment across languages as ubiquitous as smartphones in the country, the company said.
With this move, Prime Video is expanding the accessibility of Prime Video Mobile Edition, which launched last year as a telco-partnered product in collaboration with Bharti Airtel.
Prime Video Mobile Edition will prove Standard Definition (SD) quality streaming to customers.
Customers can continue to enjoy all Prime Video features such as X-ray powered by IMDb, and downloads for offline viewing with Prime Video Mobile Edition, the company said.
“Over the last 6 years we have seen huge growth for Prime Video in India. With viewers from 99 per cent of the country’s pin codes, the service has become the preferred destination for premium content. Guided by our mission of making high-quality entertainment even more accessible across the country, we are excited to launch Prime Video Mobile Edition’s annual plan. This worldwide-first innovation saw an incredible response from Indian consumers when we launched via a telecom association last year, and building on that success we are extending its access, with it now being made available directly for subscription through Prime Video’s app and website," said Gaurav Gandhi, Vice President, Prime Video India
“India is one of our fastest growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video. An initiative like Prime Video Mobile Edition, which had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to the high-quality content on the service. With this launch we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports," said Kelly Day, Vice President, International, Prime Video