Bharti Airtel has struck a strategic partnership deal with Apple to bring exclusive offers for Apple TV+ and Apple Music to its customers in India. The deal will enhance Airtel’s entertainment offerings by integrating Apple’s premium streaming services with its existing plans.
Under this partnership, Airtel Xstream customers will be able to enjoy the extensive library of Hollywood films, series and documentaries available on Apple TV+, which will be bundled with premium Airtel Wifi and Postpaid plans.
Apple TV+ is known for its compelling drama and comedy series, feature films and family-friendly entertainment. It has quickly become a leader in the streaming industry, earning numerous awards and recognitions since its launch.
Additionally, Airtel will offer its customers access to Apple Music, one of the world’s largest music streaming platforms, featuring a vast collection of Indian and global music. Wynk Premium users, in particular, will benefit from exclusive offers as they transition to Apple Music, which also includes features like lossless audio, immersive Spatial Audio, and Apple Music Sing.
The exclusive offers on Apple Music and Apple TV+ will be rolled out to Airtel customers later this year for Indian customers.
In a statement, Amit Tripathi, Chief Marketing Officer & EVP Customer Experience for Bharti Airtel said, “Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. Airtel offers a one stop shop to bring all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally.”
