Air India Unveils New Brand Identity & Logo
With the significant acquisition of 470 new aircraft, Air India unveiled a new brand identity and improved aircraft livery, signifying an entire transformation.
In a press release issued on Thursday, the airline said, “The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system - symbolising a ‘Window of Possibilities’… Air India’s new logo symbol - ‘The Vista’ - is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future.”
Owned by the Tata Group, the airline introduced its new logo, 'The Vista,' which represents the ethos of a progressive India and marks an important milestone in its Vihaan.AI transformation path.
On the new brand identity and logo, Prasoon Joshi, Chairman, McCann Asia Pacific, and Chief Executive Officer & Chief Creative Officer, McCann Worldgroup India commented, "The attempt is to make sure we look at the future and it has a grand legacy. New India is emerging and we are capturing with a forward-looking perspective." He further added, "This is a new look and the world is transforming and it is full of possibilities. That is what is reflecting in its new identity and new logo. Upholding the brand's ethos, we plan to carry the legacy forward."
In its logo, Air India maintained the red and white palette, accentuated by a hint of purple. Tata Sons Chairman Chandrashekaran emphasised that the emblem embodies boundless potential and assurance.
“Air India is making significant investments throughout the guest experience to elevate its service and to strengthening its position as the preferred airline for travellers flying to, from, and within India,” the airline's release said. It added, “Air India has launched a new website and mobile app, offering a significantly improved web experience with new digital tools and features.”
