59% Indian Smartphone Users Intend To Upgrade To 5G In First 12 Months Of Availability: Report
New report suggests that a majority of smartphone users (59 per cent) in India will look to upgrade to 5G once its available. These users intend to make the switch to 5G within a year of its availability.
The study has revealed that over 100 million users with 5G-ready smartphones wish to upgrade to a 5G subscription in 2023 while more than half of them are open to upgrading to a higher data tier plan in the next 12 months.
According to the report, within those who plan to upgrade to 5G, 36 per cent plan to churn to the best provider of 5G network when it is available.
In the meanwhile, 60 per cent of early adopters who already have a 5G-capable phone expect 5G to bring new innovative applications, which are considered more appealing than better coverage.
“These users are even willing to pay a 45 per cent premium for plan bundled with novel experiences provided their expectations are met”, mentioned the Ericsson report.
But what are Indian users looking forward to with the arrival of 5G? The report reveals 7 in 10 of current smartphone users are looking forward to enhanced video streaming quality once they switch to 5G. 5G-ready users are already engaging in using more digital services compared to 4G users – 60 per cent of 5G-ready users are already today engaging with more than three digital services.
The top 10 services that Indian consumers wish for with the arrival of 5G include Health and Fitness, 360-degree live video streaming, cloud gaming, 5G TV Package, Virtual meeting space, immersive education, best-seat event experience, interactive calling, location-based AR shopping and VR Shopping.
In a statement, Nitin Bansal, Head of Ericsson India and Head of Network Solutions, South- east Asia, Oceania and India, Ericsson, said: “Even as 5G will provide immersive experiences to urban customers, it will also play an important role in achieving India’s digital inclusion goals, especially in bringing broadband to rural and remote homes.”
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