Amid the crucial legislative assembly elections in Uttar Pradesh, Uttarakhand, Goa, Punjab and Manipur, a total of 42 per cent see Prime Minister Narendra Modi as the best suited to handle India’s internal and external security, as per Axis My India CSI Survey
According to the India Consumer Sentiment Index (CSI), 50 per cent of respondents believe that the results of the upcoming 5 state elections will have a visible impact on the 2024 national elections. The majority of respondents are also certain that ‘start ups’ will be the backbone of new India in the coming 10 years.
The survey also reflects consumers’ positive outlook towards RBI’s proposed digital currency.
Pradeep Gupta, CMD, Axis My India, said, “With greater relaxation from the government in terms of mobility and increased encouragement from corporates to return to the physical setting, we can witness the country’s effort to go back to the ‘old normal’. PM Narendra Modi being voted as the leader best suited to guide India’s internal and external security in the wake of the current Russia-Ukraine crisis is also not a surprise.”
Gupta added that attracting consumers’ interest is also the five state elections, as they are expected to have an overall impact on the country’s economy. In addition, the positive outlook towards RBI’s proposed digital currency also reflects the nation's wider acceptance of this change.
In an attempt to understand consumers' views on a series of Budget announcements, Axis My India discovered that 68 per cent believe that RBI’s proposed digital currency/digital rupee will encourage a safer and secure mode of online transaction/ transfer of funds.
Meanwhile, a minority of 13 per cent and 6 per cent believe that the digital rupee will ensure reduced dependency on cash/physical notes, and stimulate increased globally as well as rural transactions respectively.
Exploring consumers’ views on the start-up ecosystem, the survey discovered that 85% believes that start-ups are going to be the backbone of ‘New India’.