Viraj Jit Singh, Chief Marketing Officer of KidZania India talks about the second global indoor theme park, investment, partnerships and marketing strategies
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In a bustling coffee shop, Kabir Chadha, Coursera’s India Country Manager, a man with a mission, lays the online open learning company’s ambition for the country. “The ultimate goal is for a non-English speaking person with poor internet connectivity, accessing the site through a mobile phone, living in a tier-III city being able to get on Coursera,” he says.
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Saru Kaushal, Country Business Head of Global Corporate Payments, joined American Express Banking Corp in September 2014. According to Kaushal, the business climate in India has improved over the years and in the next few years, India will lead the world in economic confidence and investment. In an interview with Arshad Khan of BW|Businessworld, Kaushal talks about how India is one of the biggest markets for corporate cards in the world.
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John F Hansen, Vice President of Product Management Applications Development at Oracle, talks to Sonal Khetarpal of BW| BusinessWorld at the sidelines of the SHRM conference on 24 September, 2015 on the latest thinking on the transformation journey in the HR arena. He shares insights on how to think differently about the motivations and behaviours of the workforce and how systems can be used to support the new way of addressing people management challenges.
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Economist, entrepreneur, investor, author and amateur double bass player are a few of the hats Dr Jerome Booth seamlessly dons. With variegated investments through his company, New Sparta, Booth last year set his sights on the telecom sector in India, announcing plans to invest $100 million in mid-level telecom companies. BW Businessworld's Simar Singh had a chance to sit down with Booth to talk about his book "Emerging Markets in an Upside Down World: Challenging Perceptions", and his views on emerging markets and foreign investments.
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Last year, SBI Card, credit card arm of State Bank of India, appointed Vijay Jasuja as Chief Executive Officer of the company. Jasuja is eyeing to make the credit card company as the second largest circulator by the end of 2015. Having registered a substantial growth in FY'14-15 in terms of new customer acquisitions, SBI Card has strengthened its position in the credit card market and is presently the third largest issuer in India.
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Relationship marketing is emerging as the core marketing activity for businesses operating in competitive environments. Though considered an expensive tool for firms practicing mass marketing, CRM has benefitted many organisations to retain their customers. India is no exception to this. Over the years many CRM firms have evolved in the domestic economy. Raj Mruthyunjayappa, MD-APAC and EMEA, Talisma, one of the leading CRM firm in the country talks to BW|Businessworld's Arshad Khan about the growing demand of CRM in the BSFI sector, latest trends and more.
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