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The Smartphone Revolution

Sulina Menon, Managing Partner, Omnicon Media in conversation with BW Businessworld said, “A lot of efforts are being made not only from brands but also with publishers who are interested in getting more and more women on board. Today, smartphone is the biggest trend and of course the biggest weapon with a population of 1.2 billion, smartphones are acting as the enabler and game changer when it comes to the adoption of internet”.

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