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Our brand does not allow too many discounts: Salil Malik

At the CII India Retail conclave 2017 Salil Malik, Director, Rosso Brunello talked in detail about the strategies of success for e-commerce players and retailers in the online space after discounts. He spoke at length about the importance of e commerce, what is the way forward and his transition from a brick and mortar to his brand’s online presence. Malik believes the next ten years will change the face of the e commerce industry. He also believes discounts will be always be helpful as India is a price sensitive market.

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