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E commerce is a tool that has to be handled with care: Benu Sehgal

At the CII India Retail conclave 2017 Benu Sehgal, Head Retail and Marketing Ambience private ltd was one of the panelist at a panel discussion on “What after discounts, Framing the ideal success strategy for e commerce players and retailers in the online space ”, talks about the importance of e commerce in today’s time, her journey from the brands presence in the brick and mortar space to e commerce and retail. In an exclusive interview with BW Businessworld Sehgal sheds light on the road ahead for e commerce as an industry from here.

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