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Discounts gave the perfect kick-start to the e commerce industry: Nitin Saluja

At the CII India Retail conclave 2017 Nitin Saluja, Founder Chaayos, was one of the panelist at a panel discussion on “What after discounts, Framing the ideal success strategy for e commerce players and retailers in the online space. For his brand 20 per cent of his sales come from digital, and he believes discounts gave the right boom required for that the time e-commerce industry was booming, but things have to change now, that is not the roadmap for its sustenance. In an exclusive interview with BW Businessworld Saluja gives his top three reasons to shop online for Chaayos.

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