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At Flipkart, we have a culture of experimentation and innovation

In an exclusive interview with Ayushman Baruah of BW Businessworld, Flipkart CEO Kalyan Krishnamurthy talks about the company's strengths, growth, and future plans, among others. “We have been growing 500x since 2010 or so entirely on the back of innovation which the local Indian customer wants. That’s in our DNA and it is irrespective of the funding we received. 100 per cent of the big innovations in the country have come from us and they have later become industry practices,” says Krishnamurthy.

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