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Top 4 Content Marketing Trends For 2018: How To Make The Most Of Them

Here are the top five content marketing trends for the year ahead, and the ways in which marketing professionals can make the most of them

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Part I: Earth Emergency - Let's Get Moving

In today's medicine, a timely emergency "code red" is a most positive thing because evidence shows that it DOES save lives. Well, we are definitely in a "code red" for the living Earth

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Help People Plan Their Finances Better

We hope for a separate exemption limit for insurance premiums

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Data at Risk?

Here are five items that organisations should consider to implement an information-centric security plan

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Entering The Next Era Of Human Machine Partnerships

2018 will see brands being pushed to meet those consumer expectations

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Batteries Must Evolve To Support Many Evolving Technologies

Many new technologies and commercial models in renewable energy, transportation and electronics are banking on the growth of batteries. The pace of growth of battery technologies holds the key to the advertised benefits for these to actual materializes

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Union Budget 2018: Eyeing The Lens Of The FinMin

Listed below are some key expectations from direct tax perspective that may find place in Budget 2018

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Choosing The Right Genomics Lab: Taking A Step Towards Genetic Testing

The most important aspect before selecting a laboratory is to check for its accreditationby institutions such as the College of American Pathologists (CAP)

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Karoshi – Are You Working Yourself to Death?

We need to strike a fine balance between various aspects of your lives. In order to live a good, well rounded life, there needs to be a bit of all – work, social life, personal life, family, leisure, learning

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Content Marketing 2018: The Only Way Going Forward For New Age Marketers

Content will be the new currency for marketers going forward if they have to survive in this huge marketplace

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Chubby Cheeks Or Heart-Healthy Children?

Apart from building bank balances for our children and investing in their higher education, it is also important to invest some time and attention to their eating patterns

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Direct Selling: A Consumer-Centric Industry And Seeking Effective Regulatory Regime

The Direct Selling Industry must come forward for better compliance and self-regulation to unlock the potential of the industry, that is estimated to grow at the double-digit growth rate in coming years

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Pre-Budget Expectations – Personal Tax

As the current government has been introducing significant structural changes in the tax filing process such as e-assessments, early issue of tax refunds, and reporting Aadhaar number in the tax return, this Budget may also contain further measures to simplify tax compliance and tax administration

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