Advertisement

Latest Articles in opinion

Brand Ignition: Interruptive Communication

It’s time for advertisers, the media and consumers to feel “Sorry for the Interruption”!!

Read More

The Leader In The Queue

And when my turn came, there it was. The last tray. I picked it up with a sense of triumph

Read More

Why Ethical Fashion?

Is there a solution to reduce the harms created by fast fashion? The answer is - 'Ethical Fashion'

Read More

8 Rules Of Positioning

In a market crowded with a lot of brands offering similar products, a good positioning makes a brand and its products stand out from the competition

Read More

Brick And Mortar Vs E-Commerce: Why There Is A Dilemma?

While the E-commerce ones say they are booming but it's only a show, as many are making losses due to their huge advertising campaigns aimed at killing the Brick and Mortar business

Read More

How Consumers Buy? Are You Mapping Your Retail Strategy To Consumer Purchase Behaviour?

The markets are changing and so is the way consumers behave and make decisions. Marketers must design a shopping experience where they can win head heart and wallets of the consumers

Read More

DNA As A Storage Medium

Despite the current challenges, DNA seems to be emerging as storage medium of choice for future

Read More

No Giraffes At The Traffic Light

No one really needs you to prove that as a leader you are in control of everything... It’s OK

Read More

Dear Indian CEOs, Nation Needs You!

It's high time that corporate India should grab this occasion to forge a new partnership between the government

Read More

Fashion Week Fiasco

How is the fashion week, which you were planning to organise progressing?

Read More

India Must Act Now If It Wants To Play A Role In Shaping The Future

Build a very strong connect between industry and academia to ensure the innovation leaves the labs and has a real chance at commercialization and adoption

Read More

Data: Currency, Gold & Diamond Of Future

Time has come when we should graciously put a step forward in this direction and embrace the new technologies. It will open a box of opportunities in the field of Electronics, IT and many other sectors and also revolutionize the way the governmental delivery systems

Read More

Workplace Diversity: The Road To Equality Is Long, But It’s A Good Start

It is important to reiterate that these efforts will support female employees establish themselves in the society as influencers and not as dependents

Read More