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Latest Articles in nielsen

"1.2 Billion Indians Will Have A Smartphone By 2030"

Population explosion, urban dynamics, income expansion, age skew, diversity and the connected consumers will power India to an unimaginable growth by 2030. The content and data will evolve further and the base of the marketplace will change in the next 15 years.

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Purpose, Value, Reinvention… Brands Must-DOs To Survive: Sanjiv Mehta, HUL

Produced in association with Nielsen, and presented by TIMES NETWORK, the BW Businessworld Marketing Whitebook is now in its 12th year. The theme of the book this year is 'Game Changers of Marketing'

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Amazon, Filpkart, Snapdeal Top 3 Sites For Sellers: Study

Amazon followed by Filpkart and Snapdeal were the most preferred e-commerce websites among sellers, with highest top of the mind recall, a recent study has revealed

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