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Latest Articles in marketing and advertising

A Time To Change

At the heart of the marketing revolution is all the data that we now have at our fingertips — as it has often been said data is the new oil

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Future In Rewind Mode

The media & advertising industry itself might undergo major transformation. You don’t need a pundit to tell you that future is unpredictable

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Back To School

The internet and data revolution has shot us off to a brand-new world in a two-stage rocket

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Siesmic Shift Ahead

Make no bones about it, digital is our today and our tomorrow and marketing organisations need to be structured in a way that acknowledges this reality

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Tech To Help Cut Waste

In the long run, agencies that have mastered the art to leverage this, while respecting the consumer, would flourish

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Reinvention Required

With the advances in technology, and marketers’ ability to harness them, agencies will have to constantly reinvent their structures to become responsive and agile partners to marketers and consumers

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Reconfigure. Rewire. Reset

Advertising is gearing up for what will be one of its toughest times ever because the disruption is now coming from within

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The Sorrell I Knew

This is not the last time that the industry will hear of Sir Martin Sorrell, the man who knows how to fight his way to the top, comments

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Sorrell Down

As the CEO of the world’s largest marketing and advertising holding company abruptly steps down, the industry reflects on what’s next for WPP and for advertising itself

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The Journey Of AI In Marketing Has Begun

As technology gathers pace, marketers acknowledge the rise of artificial intelligence & machine learning to find newer, more cost efficient ways of connecting with consumers

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A Splash Of Fun

The latest ad campaign ‘Mood Ting Tong’ from Perfetti for Center Fruit, is just like the candy, colourful, playful and an instant mood enhancer

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Are We Trading Privacy For Personalisation?

The privacy debate gets more heated every day. In a world where the consumer is constantly sharing data, what are the boundaries and how can they be drawn

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Making Ourselves More Relevant In India

In an exclusive interview, Alexander Schlaubitz, Vice-President, Marketing, Lufthansa Group tells Ruhail Amin about the significance of the Indian market and the strategy that the group has adopted to leverage opportunities in this market

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