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Latest Articles in marketing and advertising

The Journey Of AI In Marketing Has Begun

As technology gathers pace, marketers acknowledge the rise of artificial intelligence & machine learning to find newer, more cost efficient ways of connecting with consumers

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A Splash Of Fun

The latest ad campaign ‘Mood Ting Tong’ from Perfetti for Center Fruit, is just like the candy, colourful, playful and an instant mood enhancer

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Are We Trading Privacy For Personalisation?

The privacy debate gets more heated every day. In a world where the consumer is constantly sharing data, what are the boundaries and how can they be drawn

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Making Ourselves More Relevant In India

In an exclusive interview, Alexander Schlaubitz, Vice-President, Marketing, Lufthansa Group tells Ruhail Amin about the significance of the Indian market and the strategy that the group has adopted to leverage opportunities in this market

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Celebrating Love That Lives On

Tanishq’s latest ad film #LoveRemains — a 7-minute video where real people talk about their experiences— on this Valentine’s Day celebrates all that love brings even after it ends

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Security Is Critical In This Day And Age

In an interview, Rupa Roy, head of marketing APAC, McAfee, tells Ruhail Amin about the importance of the Indian market for McAfee and why security is key for organisations

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Music Knows No Colour Or Creed

Delhi-NCR based music school, Bridge Music Academy’s latest ad campaign aims to fight racism in the society through music and by sensitising children about it at a young age

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We Are Aiming For 5% Marketshare By 2020

Digital is leading our main marketing strategy. It has become the mainstay of our marketing focus

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A Simpler Life Is Just A Click Away

QuikrEasy’s latest TV campaign — comprising three ads — effectively communicates how the app makes life more convenient with wider choice and access to professional services

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Cheap Skates

Advertising and PR agencies should publicise freebie events and make some money

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A Step Towards Making India Clean

The city-wide awareness campaign, created by Dharma 2.0, has two TVCs; each highlighting the importance of keeping your city clean through the simple task of disposing garbage in the bin

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Ushering In A Smoke-free Diwali

Radio City’s latest initiative urges people to not burst firecrackers this Diwali but give reasons to the underprivileged to burst with happiness

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Brand Ignition: Interruptive Communication

It’s time for advertisers, the media and consumers to feel “Sorry for the Interruption”!!

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