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Latest Articles in marketing and advertising

Security Is Critical In This Day And Age

In an interview, Rupa Roy, head of marketing APAC, McAfee, tells Ruhail Amin about the importance of the Indian market for McAfee and why security is key for organisations

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Music Knows No Colour Or Creed

Delhi-NCR based music school, Bridge Music Academy’s latest ad campaign aims to fight racism in the society through music and by sensitising children about it at a young age

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We Are Aiming For 5% Marketshare By 2020

Digital is leading our main marketing strategy. It has become the mainstay of our marketing focus

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A Simpler Life Is Just A Click Away

QuikrEasy’s latest TV campaign — comprising three ads — effectively communicates how the app makes life more convenient with wider choice and access to professional services

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Cheap Skates

Advertising and PR agencies should publicise freebie events and make some money

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A Step Towards Making India Clean

The city-wide awareness campaign, created by Dharma 2.0, has two TVCs; each highlighting the importance of keeping your city clean through the simple task of disposing garbage in the bin

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Ushering In A Smoke-free Diwali

Radio City’s latest initiative urges people to not burst firecrackers this Diwali but give reasons to the underprivileged to burst with happiness

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Brand Ignition: Interruptive Communication

It’s time for advertisers, the media and consumers to feel “Sorry for the Interruption”!!

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Putting Health Before Money

ICICI’s Prudential Life’s latest TV commercial hopes to touch the sentimental side of its viewers through a beautiful woven story on winning over a life-threatening disease by being prepared

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The War For Content Is Set To Grow Fiercer

If there is anything that IPL or global leaders teach us, it is that technology companies have no choice but to compete in the content space to grow

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India Is A Dynamic Smartphone Market

In an exclusive interview, Vivo India chief marketing officer Vivek Zhang tells Ruhail Amin about the Chinese handset maker’s India tryst, local rivals and Vivo’s gameplan for the coming years

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First Look At Star Wars-themed Park, Avengers And More At D23

The model of the Star Wars theme park, which is being developed in Disneyland Park in Anaheim, California and Disney's Hollywood Studios in Orlando, Florida, was revealed at D23 Expo, the ongoing fan event in Anaheim

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Mobile Ad Spend To Cross $100-Bn Mark Globally In 2017

Advertising revenue is expected to grow 3.7 per cent globally in 2017 to $504 billion, according to the latest MAGNA forecast on global advertising. Indian media owners’ advertising sales will grow 11.5 per cent, a little below the earlier forecast by MAGNA (13.5 per cent) but in line with last year’s growth (11.8 per cent)

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