Advertisement

Latest Articles in marketing and advertising

First Look At Star Wars-themed Park, Avengers And More At D23

The model of the Star Wars theme park, which is being developed in Disneyland Park in Anaheim, California and Disney's Hollywood Studios in Orlando, Florida, was revealed at D23 Expo, the ongoing fan event in Anaheim

Read More

Mobile Ad Spend To Cross $100-Bn Mark Globally In 2017

Advertising revenue is expected to grow 3.7 per cent globally in 2017 to $504 billion, according to the latest MAGNA forecast on global advertising. Indian media owners’ advertising sales will grow 11.5 per cent, a little below the earlier forecast by MAGNA (13.5 per cent) but in line with last year’s growth (11.8 per cent)

Read More

Ad Blockers & Whitelists: A Paradox World

In a world fraught with excessive advertising, ad-blockers allow users a faster, uncluttered experience, while making publishers lose valuable ad money. But a feature within the same software called whitelisting, can prevent blocking of ads if publishers demand. So its important for the industry to move towards more relevant, content-supplementing advertising that users will love

Read More

A Teacup And A Storm

Tata Tea has tied up with social activist Ranjana Kumari and Olympic medallist Dipa Karmakar as the brand ambassadors of the campaign for the issues of women safety and sports encouragement, respectively

Read More

Cannes Lions Metal Tally: 13 Lions & A Grand Prix On Day 1

This year is going strong in achieving or even surpassing this record. India already has 13 Lions, and a Grand Prix, which essentially means the 2015 record is already broken

Read More

The Kind Of Labels That Create Confusion

Content marketing has been ‘the’ buzzword for the last five years in a market like India. It started off as clever content pieces utilising the vast online space to create interest and engagement around brands.

Read More

Social VR: The Next Gamechanger?

With VR becoming mainstream, it may be time for marketers to leverage Spaces and social VR as a platform to connect with consumers

Read More

The Essence Of Strategy Is Making Choices: Michael E Porter

Strategy cannot be a popularity contest where everyone gets a vote because the essence of strategy is about choices, says Michael E Porter

Read More

IAF's New Ad Campaign Tells Women To Touch The Skies

The ad film encourages Indian women to recognise their abilities and take on the world and shows that if a woman decides she can take over any role

Read More

VeeamON | Day 1: Availability, Partnership & The Hybrid World

VeeamON is on in full strength in New Orleans where the company's top management spoke to its partners, press and analysts on the availability positioning that it is building the brand on

Read More

Safety Before Everything Else

Ford campaign is inspired by a Twitter survey by Ford that shows about 70 per cent of 22,000 respondents didn’t rate safety as a priority for buying a car, even though 11 per cent of all road accidents in the country result in a fatality

Read More

The ‘Un’packers And Movers

V.I.P Industries brand Aristocrat’s latest campaign ‘Unpack Your Dreams’ featuring top cricketers Rohit Sharma and R. Ashwin is out. With the duo as its ambassadors, the brand is looking to reposition itself as a stylish yet value-for-money luggage company

Read More