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Latest Articles in marketing and advertising

The Essence Of Strategy Is Making Choices: Michael E Porter

Strategy cannot be a popularity contest where everyone gets a vote because the essence of strategy is about choices, says Michael E Porter

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IAF's New Ad Campaign Tells Women To Touch The Skies

The ad film encourages Indian women to recognise their abilities and take on the world and shows that if a woman decides she can take over any role

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VeeamON | Day 1: Availability, Partnership & The Hybrid World

VeeamON is on in full strength in New Orleans where the company's top management spoke to its partners, press and analysts on the availability positioning that it is building the brand on

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Safety Before Everything Else

Ford campaign is inspired by a Twitter survey by Ford that shows about 70 per cent of 22,000 respondents didn’t rate safety as a priority for buying a car, even though 11 per cent of all road accidents in the country result in a fatality

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The ‘Un’packers And Movers

V.I.P Industries brand Aristocrat’s latest campaign ‘Unpack Your Dreams’ featuring top cricketers Rohit Sharma and R. Ashwin is out. With the duo as its ambassadors, the brand is looking to reposition itself as a stylish yet value-for-money luggage company

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India Will Always Be A Top Priority For JWT

With 2016 being one of the most successful years for JWT at the Cannes Lions, the agency is redefining creativity by leveraging technology in a big way in 2017. JWT Worldwide chief creative officer MATT EASTWOOD and chief creative officer of JWT South Asia SENTHIL KUMAR, speak to RUHAIL AMIN about the agency’s 2017 blueprint and more

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Time For A New Advertising Vocabulary

Volumes after volumes have been written about the end of advertising as we know it. The coming together of Internet and telephony —a phenomenon the advertising industry acknowledged long ago, but didn’t adopt ways to adapt to the new scenario — has been blamed for the disruption in the second oldest profession in the world

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The Margin Of Error For Brands Is Diminishing

Marketers are truly living in interesting times. The recent experiences of Pepsi, Nivea and the airline wars are all proof that the consumer is watching, and in many instances, not forgiving…

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The Changing World Of Marketing

Since the launch of Pokémon Go and various new virtual reality devices and apps last year, augmented reality and virtual reality have caught the world’s attention, and are fundamentally changing the marketing landscape. Marketing has always worked very closely with the latest technology and we are now transitioning from Internet and mobile to experiential advertising on the digital medium

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How Nestlé Is Participating In The Startup Ecosystem

In a bid to bring disruptive tech and innovation in house, Nestlé India has opened up its channels to collaborate and work with startups to solve business and brand problems

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Re-inventing Brand Nat Geo For 21st Century

Declan Moore, CEO of National Geographic Partners, an expanded joint venture between 21st Century Fox and the National Geographic Society, speaks about the brand’s latest rebranding exercise across its global media platforms and its plans for the India market

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Time For Greater Collaboration

In an exclusive interview with BW Businesssworld’s Ruhail Amin, Oracle Marketing Cloud’s marketing transformation & strategy director Wendy Hogan spoke about the need to build complementary relationships between customer data and the potential challenges facing future marketers and more

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