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Latest Articles in magazine 13 May 2017

Case Study: From Mill To Mall To Sprawl

“Somewhere along the way America became a giant mall with a country attached” — Ben Fountain, Billy Lynn’s Long Halftime Walk

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Case Analysis: Retail Reality

A brand needs to drive business to its store. Just being in a good mall is not enough

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Case Analysis: Mall-nomics Decoded

Gigil should leave no stone unturned in reaching out to its potential mall customers

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Case Analysis: Align Your Plan

Gigil should engage with the mall team and understand their long-term plans

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Coca-cola Cheers New President

With changing consumer preferences globally, as well as in India, Coca-Cola is now attempting to further strengthen its portfolio outside its core carbonated beverages

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Book Review: Applying Tech

This book by Professor Sunil Mithas is a great read for leaders and business users who are lost in the maze of digital transformation

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Book Review: Legendary Hero

The book chronicles the major events from the end of the Mughal era to the colonisation of India by Europeans and focusses on the Indian freedom struggle, fought not just in the Indian subcontinent but in various places from the West coast of America to the powerful capital cities of Europe, Burma and Japan and the focal centre of India

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Book Review: Choosing A Brand

The book tells us how desire is a constantly evolving sentiment, however, there are basic sources that are said to instill desire for a brand — sensuality, surprise, authenticity, meaningfulness and social identity

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‘Chip’ Off The Old Block

Marketers need to discover some obvious facts about old products

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Tech Trends: Snapchat For Grownups

Apple’s new Clips app for iOS allows businesses and individuals to add a dash of polish to their social videos

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IT Outsourcing: Doomsday or Booms Day?

It’s true the Indian IT services industry is feeling some pressure as IT demand patterns change with improving technology and Trump threatens to enforce new H1B regulations. Some see these troubles as the writing on the wall, while those who know better see it as an opportunity

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To Infinity And Beyond

The new Samsung Galaxy S8 and S8+ flagship phones stand out as the ultimate 'objects of desire'

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Amazon's Fire TV Stick

If your TV has one more HDMI port available for yet another streaming media dongle. Plug the Fire TV stick in, power it up via your TV’s USB port or any USB charger, set up your Amazon India account and you’re set

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