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Latest Articles in magazine 12 December 2016

Taking Indian Cinema To Global Film Festivals

Promotion is key for a film to reach global audiences. The I&B Ministry has selected top international film festivals to market Indian movies

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How Digital Will Impact Businesses And Brands In 2017

A look at key digital drivers and what their influence might be on the various aspects in the coming year of 2017 ...

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Receptivity Of Medium, Message Or Messenger?

We certainly are fortunate to have witnessed this societal cornerstone; and we should be grateful to have lived in interesting times

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Beware Of The Sunk Cost Bias

The Sunk Cost Bias is what keeps investors clinging onto a losing investment just because they’ve already ‘held onto it for five years’ or average a stock all the way down to the depths of its grave, just because ‘they are committed to it now’

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Refuse Of Tax Evaders?

Curbs on exchange of old currency and the ‘black money haven’ tag have stalled the cooperative banking sector

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What Will We Get Out Of It?

Contrary to the charges of the Opposition, political calculation and the Uttar Pradesh elections were not the sole motivation for this move, because it will impact every aspect of people’s lives in this country

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‘We Are Creating A New Economy For India’

Union minister of state for civil aviation Jayant Sinha points to the series of poll victories for the Bharatiya Janata Party (BJP) in the states as proof of the people’s backing for the the Modi government’s demonetisation exercise

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The Show Must Go On

BW Businessworld took stock of how employees and business leaders were coping with the cash crunch that followed demonetisation

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Auto: On The Rough Road

Two-wheeler sales dropped by half after demonetisation. Used car sales are also down. How are they coping?

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FMCG: A Lasting Impact

With unsold inventory piling up with wholesalers, and consumers spending less due to liquidity crunch, FMCG companies are preparing for a short-term blip in sales

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Corporate: Resurrecting Brand Maggi

Has brand Maggi been successfully revived? Nestlé India is on an overdrive to expand its products around health and wellness

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Empire Of Babus

Much of the usurious corruption has sprung from the ministry of defence and the ministry of finance. The former controls large defence purchase budget

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The Good, The Bad, And The New

In the year 2016, many things happened. Some turned out great and some not so good. But in all, it was a year of change

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