Advertisement

Latest Articles in digital marketing

Oplifi Raises USD 750,000 From Rainmaker Ventures

Oplifi is focused on bringing the advances in digital paid media technology, services and platforms to companies of all sizes and this deal will further strengthen its position

Read More

DMEXCO: Shining The Spotlight On Digital Transformation

A key part of going digital is also to tread beyond the technology and focus on the fundamentals that have defined good marketing

Read More

Email Marketing's Relevance In Age Of Social? Focus On Customer Experience Instead

While building out email marketing campaigns, it is important at the outset to pen down the follow-up strategy

Read More

Demand For Blended Workforce Rising In Organisations

Strategy consulting, digital marketing and analytics are the key skills in demand as organisations switch to a combine workforce

Read More

Amidst layoffs, Whisskers Marketing Comes Up With A Solution To Tackle The Problem

India's digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, while spending as a percentage of total advertising increased to 13 per cent or nearly $1 billion in 2015

Read More

Making Digital Safe As It Becomes People’s First Approach

If inclusion and efficiency were key themes for marketers, safety of brand and user is becoming paramount for social media players

Read More

Patanjali Teams Up With Facebook, Google For Digital Push

The brand which has been campaigning to “Go Swadeshi” clocked a turnover of Rs 10,561 in the 2016-17 fiscal year

Read More

How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

Read More

Is Your Digital Plan Working?

Digital maturity therefore is a powerful tool that organizations need to wield to deliver an agile computing environment

Read More

5 Questions To Ask When Hiring Digital Marketing Agency

Think a brand manager's job is just hiring a digital marketing agency to get work done? Think again. Its much more

Read More

'Women Far Ahead Of Men In Digital Courses'

Women also lead men in the completion rate for the digital courses. According to the data, 86 percent women tend to complete the digital course slightly higher compared to men which strands at 82 percent.

Read More

From Digital Marketing to Marketing in a Digital World

Digital India inspires entrepreneurship, making information accessible to people to do business. This is at the heart of Facebook — helping people and businesses get connected for a digital future

Read More

Meeting The Insurance Needs Of Millennials

Insurers may not be able to predict the exact technological changes that will power insurance ten years from now. But they certainly need a digital strategy that allows them to respond rapidly

Read More