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Latest Articles in digital marketing

Demand For Blended Workforce Rising In Organisations

Strategy consulting, digital marketing and analytics are the key skills in demand as organisations switch to a combine workforce

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Amidst layoffs, Whisskers Marketing Comes Up With A Solution To Tackle The Problem

India's digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, while spending as a percentage of total advertising increased to 13 per cent or nearly $1 billion in 2015

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Making Digital Safe As It Becomes People’s First Approach

If inclusion and efficiency were key themes for marketers, safety of brand and user is becoming paramount for social media players

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Patanjali Teams Up With Facebook, Google For Digital Push

The brand which has been campaigning to “Go Swadeshi” clocked a turnover of Rs 10,561 in the 2016-17 fiscal year

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How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

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Is Your Digital Plan Working?

Digital maturity therefore is a powerful tool that organizations need to wield to deliver an agile computing environment

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5 Questions To Ask When Hiring Digital Marketing Agency

Think a brand manager's job is just hiring a digital marketing agency to get work done? Think again. Its much more

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'Women Far Ahead Of Men In Digital Courses'

Women also lead men in the completion rate for the digital courses. According to the data, 86 percent women tend to complete the digital course slightly higher compared to men which strands at 82 percent.

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From Digital Marketing to Marketing in a Digital World

Digital India inspires entrepreneurship, making information accessible to people to do business. This is at the heart of Facebook — helping people and businesses get connected for a digital future

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Meeting The Insurance Needs Of Millennials

Insurers may not be able to predict the exact technological changes that will power insurance ten years from now. But they certainly need a digital strategy that allows them to respond rapidly

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Marketing To The 'Always Connected' Customer

With traditional brand marketing moving the digital way, technology players have shown great interest in adopting it to boost their revenue prospects

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How A Thriving Community Drives Business Success

Regular community engagement leads to peer support, which lightens the load on the support teams. Support personnel are freed from having to answer repeat questions and can focus on more critical issues, boosting efficiency and delivering qualitative support

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Top Trends That Will Shape The Marketing & Tech World

Application of AI in marketing is evolving at a massive pace and is going to make marketers realize the enormity of task at their hands

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