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Managing Customer Expectations In Times Of Social Media

At this point, it is important to answer the crucial question: "Who owns the customer in your firm?" If the answer is everyone, then it means no one

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Transforming Modern Retail Business

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people, data and processes to create value for their customers

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Marketing Outlook For 2018

Marketers today are rich with data through availability of variety of analytics tools to understand customers

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Future Group Brings Out 10 Memes That Will Influence India In 2018

These memes are based on real time data gathered from more than 400 million Indian consumers

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Uber Paid $1 Million To Hackers To Conceal Data Breach Of 57 Million Users

Discovery of the company’s cover-up of the incident resulted in the firing of two employees who led Uber’s response to the hack, said Dara Khosrowshahi, who was named CEO in August following the departure of founder Travis Kalanick

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Need Of Client Filtration: Unrevealed Secret Of Leaders

One of the clearest paths to a successful client relationship is insuring that both parties share a common perspective and understand exactly with whom they're doing business

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Treating Customers Fairly Is A New Minimum Standards

Every organization needs to regularly monitor and enhance above control mechanisms within the organizations

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Customer Experience An Integral Part Of Indian Banking, Say Experts At FIBAC 2017

Doyens of the finance and banking industry discussed the importance of the customer journey in the world of banking at a panel discussion during the second day of FIBAC 2017

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Five Things To Understand About Your Next Generation Customers

Gartner's research suggests that application leaders should focus on five key differences in the next generation of customers

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What Difference We Can Make To Drive Ethical Fashion?

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” - Margaret Mead.

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'Our Aim Is To Provide Simplistic Yet Satisfying Solution In The Repair And Maintenance Market'

In an interview, Snehanshu Gandhi and Gaurav Shrishrimal tell BW Businessworld that they have been able to make TappMe a leading Home Repair and Services Brand

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We Cannot Hide Anything From Consumers: Danone India MD

The consumers nowadays take note of all that the brands do. Unlike earlier, brands are now held accountable and answerable by them thanks to social media.

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‘Cloud Has Become A Central Part Of Discussion With Customers’

Vikas Arora, Country Manager, Cloud Business, IBM India & South Asia tells BW CIO his go-to-market strategy to achieve this goal. He also speaks about the potential of IoT and AI and how some of IBM’s customers are using these technologies on the IBM Watson platform

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