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Latest Articles in content marketing

The Role Of Gut In Content Advertising

Harness the power of gut using data to make smarter content planning decisions

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‘Content Is Like Millennials For Marketers’

One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.

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5 Quick Hacks From Donna Moritz That Can Get You Socially Sorted

In a candid conversation with BW Businessworld Moritz talks about five quick hacks which can get you socially sorted in the online media space.She sheds light on the perfect strategies to get your content viral and understanding the importance of user generated content

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Facebook Messenger Is Emerging As New Age Marketing Tool: Jeff Bullas

According to Sensor Tower, worldwide iOS and Android downloads of Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017

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The Secret To Effective Content Marketing

Data is the lifeblood of a content marketing campaign. It doesn't just keep it on the right track but also ensures greater return

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The Future Of Content

Audiences and their tastes and interests are changing constantly, rapidly and situationally - to be able to keep pace with such a dynamic audience - Content companies need to innovate not just offerings, but also business and operating models

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Orchestrate Brand Experience

An orchestra is a large group of musicians who play a variety of different instruments such as violin, flute, piano, drums etc. in harmony. Orchestras are led by a conductor who directs multiple musicians with movements of his hands and arms

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Content Marketing Summit Asia 2016 Set To Make A Bold Statement

The summit is expected to attract over 300 delegates on an action-packed day at the Trident Hotel, BKC Mumbai, on Friday

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