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Latest Articles in consumer behaviour

How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

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The Power Of Impulse Buying

Though impulse buying applies to both online and offline buying, people tend to do it more offline than online

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Street Battle Goes Online

Rivals Ola and Uber try hard to outshine each other both on the streets and online, but strategy is the key

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The Growing Trend-Spend Disparity

The consumer behaviour is changing with the use of Internet, but there isn’t any significant difference in the marketing spend pattern

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Green Products: How Can They Provide Competitive Advantage

Integrating environmentally-responsible business practices and diversifying into producing eco-friendly and organic products as per consumer desires can lead to new markets and higher profits

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