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Latest Articles in bw events

'Cloud Is The Future For Cooperative Banks'

Cooperative banks should look at cloud in a comprehensive way so that it exists in the eco system and co-exist in a multi-environment

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Digitization Calls For Security & Risk Management In Cooperative Banks

With the increase in digitization, the banking sector is drifting towards non-branch approach. This calls for improvement in technology and risk management in all sectors of financial services

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Demystifying ‘ADC’ Of Marketing

As brands play catch up with consumers, the need of the hour is to engage in a two-way conversation with them using the three weapons in a marketer’s arsenal — Artificial Intelligence, Data and Content

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Marketers Cannot Work In Silos Anymore: Amish Tripathi

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

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Vodafone's Sunil Sood Explains How India Sails Into The 'Perfect Storm'

Affordable data and mobile plans sets off digital revolution, with increased content consumption through mobile

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Differentiated Products Is The Way Forward For Indian Drug Makers: Pankaj Patel

Businessworld Life Sciences Forum was a unique knowledge initiative conceived for thought leaders from pharmaceuticals and biopharmaceuticals to further drive sectoral business growth and leverage the resurgence of the Indian economy

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Pre-activism Will Be The Next Phase In Social Marketing: Tata Global Beverages

A Lot of people talk about social progress and the role that corporates and brands can play in it. We run a very successful ‘Jaago Re’ campaign which is a cause related marketing for the last 10 years, Mr. Dash from the company said

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Renault India Is A Great Example Of How Technology And Marketing Are Integrating

Marketing is changing, and the change is being brought in by the millennials. How do you then cater to this changing scenario as a company? Avishek Banerjee reports

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‘Content Is Like Millennials For Marketers’

One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.

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How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

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"1.2 Billion Indians Will Have A Smartphone By 2030"

Population explosion, urban dynamics, income expansion, age skew, diversity and the connected consumers will power India to an unimaginable growth by 2030. The content and data will evolve further and the base of the marketplace will change in the next 15 years.

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Digital Security Awareness Is A Compulsion In Today's Times

With the growing times in digitisation, it.has become compulsory to make users and organisations aware of digital security measures

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Getting The Fundamentals of Blockchain

Blockchain is most suited to businesses that operate in the realm involving the convergence of IoT, AI, ML, commerce and smart governance

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