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Latest Articles in advertising

A Time To Change

At the heart of the marketing revolution is all the data that we now have at our fingertips — as it has often been said data is the new oil

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Future In Rewind Mode

The media & advertising industry itself might undergo major transformation. You don’t need a pundit to tell you that future is unpredictable

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Goafest 2018: Celebrating Excellence In Advertising

Baba Ramdev’s session on the inaugural day of Goafest 2018 was not a mere discourse on building brands, but an inspiration marathon

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Native Advertising Trends That Will Dominate In 2018

Here are five significant trends that will likely dominate in 2018

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M&A In Advertising: The Lastaki Perspective

Can an aggregation of two/three small players create a multiplier effect? We will only find out when it is attempted

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Clutter Of Excellent: Why Contemporary Advertising Is Not Good Enough?

For an advertisement, the 'message' must be primary and once 100% delivery of the message is ensured, making it entertaining and humorous will add more value to it

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Ad Tech Era: Man Vs Machine

Advertising the product or service on TV and mainline newspapers/magazines is not a feasible option due to a slew of concerns especially to small businesses

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How To Target The Right Consumer Effectively

India's robust economic growth and rising household incomes are expected to increase consumer spending to $ 3.6 trillion by 2020

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Havas Media Group partners with Kerala based IMC Advertising

This strategic & business alliance will enable both agencies to maximize their clientele by bringing together synergies of philosophy and service offerings in the southern region.

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Going Up In Smoke

The advertising idea needs to be crafted from an in-depth understanding of the problem

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Cannes Lions Day 1: India Kicks Off Festival With A Lions Health High

More than 150 delegates from India have made their way to the southern tip of France in the hope to learn more on what is setting global marketing and advertising trends, and also to bring home some Lions

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Time For A New Advertising Vocabulary

Volumes after volumes have been written about the end of advertising as we know it. The coming together of Internet and telephony —a phenomenon the advertising industry acknowledged long ago, but didn’t adopt ways to adapt to the new scenario — has been blamed for the disruption in the second oldest profession in the world

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Explore The World Outside Your World

In the era of smartphones and social media, getting consumers’ attention through advertisements can be tricky

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