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Latest Articles in advertising

Ad Tech Era: Man Vs Machine

Advertising the product or service on TV and mainline newspapers/magazines is not a feasible option due to a slew of concerns especially to small businesses

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How To Target The Right Consumer Effectively

India's robust economic growth and rising household incomes are expected to increase consumer spending to $ 3.6 trillion by 2020

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Havas Media Group partners with Kerala based IMC Advertising

This strategic & business alliance will enable both agencies to maximize their clientele by bringing together synergies of philosophy and service offerings in the southern region.

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Going Up In Smoke

The advertising idea needs to be crafted from an in-depth understanding of the problem

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Cannes Lions Day 1: India Kicks Off Festival With A Lions Health High

More than 150 delegates from India have made their way to the southern tip of France in the hope to learn more on what is setting global marketing and advertising trends, and also to bring home some Lions

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Time For A New Advertising Vocabulary

Volumes after volumes have been written about the end of advertising as we know it. The coming together of Internet and telephony —a phenomenon the advertising industry acknowledged long ago, but didn’t adopt ways to adapt to the new scenario — has been blamed for the disruption in the second oldest profession in the world

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Explore The World Outside Your World

In the era of smartphones and social media, getting consumers’ attention through advertisements can be tricky

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Gulshan Singh Joins FCB Interface As Executive Planning Director

In his role, Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface

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The Future Lies In Small Urban Markets

The growth that was possible from our magnet-Metros has tended to slow down. As the bigger metros get saturated with numbers, and as lifestyles alter dramatically with the availability of time and money, big cities are not necessarily big any more, in terms of opportunity for brands to grow

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Cognitive Marketing, AI And The Future Of Advertising

Artificial intelligence is developing increasingly rapidly and is now beginning to impact practically every part of our lives

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We Sell A Better Place and Life In Our Ads

Chairman & chief creative officer of BBDO India, Josy Paul, talks about his idea of advertising, and why he hates the word 'creativity'

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Is The 'Experience' Economy Making A CMO's Role Redundant?

The future CMO will have the opportunity to be the enabler and evangelist through the value chain across business, brand and people

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Non-Intrusive Advertising Is Smartest Way To Get To Consumer

Facebook keeps a track of your likes and shares and delivers the exact content the user is looking for. Google, on the other hand, does the same by offering the best ad based on the user's data

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