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Latest Articles in Patanjali products

What Makes It A Winner

Patanjali’s Acharya Balkrishna unravels the success formula of the home-grown brand

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Patanjali: Using Innovative Ideologies To Build A Breakthrough Brand

Ramdev not only became a television celebrity teaching yoga, but is sitting on the fastest growing FMCG Company clocking a turnover close to Rs 5000 crore, more than Colgate, GlaxoSmithKline and Emami by this fiscal year

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Don't Make Brand Promises You Can't Keep!

Some consumers avoid dominant brands in order to prevent the development of monopolies, large companies who are suspected of corporate irresponsibility

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Meteoric Rise Of Yoga Guru Ramdev's Business Under Modi Rule

The Bharatiya Janata Party government could help Patanjali products make inroads into large institutional markets like the armed forces and public sector canteens

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Indian Retail Congress: Retail To Boost Growth In Warehousing

The Indian Retail Congress 2016 witnessed corporate, start-ups and entrepreneurs from the retail and e-retail space coming together to discuss and learn the nuances of their business amidst the process the changing retail landscape

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Verbatim: Quotable Quotes

What Kunal Bahl, Indra Nooyi, Ratan Tata, Sunil Sood, Marcus Schenck, Acharya Balkrishna and others said

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Baba Ramdev: A Pragmatic Business Baron

So far, trust has been a key factor in determining the 'success' of Patanjali Ayurveda. The yoga guru's saffron robe still attracts significant trust which FMCG companies can't get even via million-dollar celebrity endorsements

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