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Latest Articles in Patanjali Ayurveda

Book Review: Choosing A Brand

The book tells us how desire is a constantly evolving sentiment, however, there are basic sources that are said to instill desire for a brand — sensuality, surprise, authenticity, meaningfulness and social identity

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Jottings: Modi At Baba’s Service

The much talked of and much awaited Snapdeal sell off to Flipkart could be on hold for some more time, as Nexus Venture Partners, an early investor in the e-commerce company, has reportedly refrained from giving its approval to the proposed sale at a recent board meeting

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What Makes It A Winner

Patanjali’s Acharya Balkrishna unravels the success formula of the home-grown brand

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Patanjali Ads Will Always Uphold Our Cultural Values: Acharya Balkrishna, CEO Patanjali Ayurved

Speaking at the inaugural session of Goa Fest 2017, Acharya Balkrishna says Patanjali is a movement to build a new India

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10 Things Brands Can't Take For Granted

New trends, evolving customer expectations, unexpected competitor moves and many other endless possibilities keep on creating new challenges for marketers and new perceptions about their brands. Let's have a look at a few important factors that marketers can't take for granted while managing their brands in dynamic market conditions

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Maggi, Nano And Dant Kanti

The Nano, a brilliant and novel product, dream child of the venerable Ratan Tata, sadly, became the biggest victim of wrong positioning

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Patanjali Ayurved Successfully Bids For Food Park In Nagpur

MADC has decided to develop agro, food, herbal and forest -based industrial park on a sprawling 230 acres of land in Mihan

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Patanjali To Make Rs 500 Crore Investment In Madhya Pradesh

Madhya Pradesh government recently cleared 400 acres of land at Rs 25 lakh per acre to Patanjali Ayurveda at Pithampur

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‘I Do Not Prefer Either Uber Or Ola’

Referring to the battle between desi versus foreign-grown companies, S. Gurumurthy says cultural appeal is a necessary part of the innovation of companies like Dabur, Tata, apart from Ramdev’s Patanjali

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The War Will Continue

The Indian market has always been fragmented and complex due to variations in geography, typography or demography

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The Patanjali Juggernaut Rolls On

In just a few years, Baba Ramdev has blown to smithereens the complacency of global giants. How far can he go?

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Baba Ramdev: A Pragmatic Business Baron

So far, trust has been a key factor in determining the 'success' of Patanjali Ayurveda. The yoga guru's saffron robe still attracts significant trust which FMCG companies can't get even via million-dollar celebrity endorsements

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