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Latest Articles in Magazine 08 March 2017

The End Of The Road For The Congress?

46 year-old Rahul Gandhi is expected to be elevated to party chief someday

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They Say ‘Data Is The

New Oil’ As cliché as this statement is about to become, it is imperative to understand where marketing and branding stand in a data-driven world…

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Clean Pills And Bills

The Union Budget contained a proposal to make changes in the Drugs and Cosmetics Act to make generic prescription compulsory in the country

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Editor-in-chief’s Note: An Accolade For The Best

We have shortlisted CEOs, who are natural leaders and visionaries. For instance, Sanjiv Mehta, CEO of FMCG behemoth, Hindustan Unilever is acknowledged as one of the best CEOs because he played a role in building leadership talent and strengthening the organisational capabilities that assisted in expanding his company’s operations

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Case Study: What Is Your Answer, Joseph?

“Internationally we are known to be rude, aggressive, tip poorly, treat retail staff like personal servants and then complain about poor service.” — V. Rajesh, retail consultant, in his blog An Indian and a Retailer

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Case Analysis: Triggering A Rude Behaviour

Improve the quality of the shop floor sales staff. At the same time, give powers to those in charge to draw a line with a rude customer

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Case Analysis: The Angry Shopper

Shoppers have a role to play in motivating the staff to give good service, which they do not fulfill

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No Beasts In The Stockmarket

What the book lacks in sophistication, it more than makes up for in street smarts. There is no shortage of hearsay in the book. No sources have been cited to verify conversations, with real personalities quoted and hence difficult to vouch for the element of realism

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Hits And Traffic

There are three parts in the book subdivided into chapters. Part 1 Capture Internet Chaos talks about the infrastructure of a website and the right way to build one

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Book Extract: Embrace The Change

The ability to accept and adapt is one of the greatest traits of a leader

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‘Propose Satellite For Broadband Coverage’

Pradman Kaul, global president, Hughes Network Systems says the company may invest $500 million in a high-throughput communications satellite that could significantly enhance and improve India’s broadband coverage

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10 Consumer Trends For 2017

With digital adoption rising across the country, awareness among consumers is also on the rise. After the Maggi ban in 2015, consumers are now more cautious about the food they eat and the products they use — looking for more natural and healthy options. Market research firm Kantar IMRB’s consumer predictions for 2017 highlights the need for marketers to reinvent their strategies to reach out to new-age consumers

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