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Latest Articles in IMRB Kantar

"1.2 Billion Indians Will Have A Smartphone By 2030"

Population explosion, urban dynamics, income expansion, age skew, diversity and the connected consumers will power India to an unimaginable growth by 2030. The content and data will evolve further and the base of the marketplace will change in the next 15 years.

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Smartphone Engagement Continues To Grow, Rises 16 Percent Over The Previous Quarter

The average time spent on smartphones daily is 37% higher than TV demonstrating that the engagement levels provided by smartphones remain unparalleled

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