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Latest Articles in CSR Programme

L’Oreal India Reaches Out To Young Generation For Sustainability Program

L’Oreal sustainability program is the core of the group under the brand ‘Sharing Beauty With All’, and primarily there are 4 dimensions to it, namely producing sustainably, innovating sustainably, communicating sustainably and develop sustainably.

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Employee Wellnes Is A Culture At Optum: Gayatri Varma, Head HR, Optum Global Solutions

Gayatri Varma, who heads the Human Capital and Workforce capability for Optum Global Solutions talks to BW Businessworld about its 'LiveWell' program for fitness and productivity of employees. (Edited Excerpts)

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US Firm Tricolor Cleantech To Invest $5 Million In JanaJal

Tricolor Cleantech Capital, a social impact fund based in the US to invest $5 million in JanaJal, the flagship initiative of Delhi-based Supremus group, for safe drinking water ATMs in India. We speak to Parag Agarwal, social entrepreneur and cofounder of JanaJal

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Does Topicality Strengthen A Brand's Symbolic Strength?

The current trend is for brands to link themselves to the Rio Olympics and to the ongoing paralympics to achieve their corporate or brand objectives

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Marrying CSR With Brand Objectives

Corporates have realised the need of conservation of resources in order to serve the consumers in decades to come

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