Latest Articles in CSR Programme

US Firm Tricolor Cleantech To Invest $5 Million In JanaJal

Tricolor Cleantech Capital, a social impact fund based in the US to invest $5 million in JanaJal, the flagship initiative of Delhi-based Supremus group, for safe drinking water ATMs in India. We speak to Parag Agarwal, social entrepreneur and cofounder of JanaJal

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Does Topicality Strengthen A Brand's Symbolic Strength?

The current trend is for brands to link themselves to the Rio Olympics and to the ongoing paralympics to achieve their corporate or brand objectives

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Marrying CSR With Brand Objectives

Corporates have realised the need of conservation of resources in order to serve the consumers in decades to come

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