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Top 5 Augmented Reality Applications

The line between Real and Virtual world is fading as the concept of Augmented Reality is gaining momentum across the country. Mobile applications and e-commerce websites are investing heavily on this key technology to increase their customer reach and satisfaction levels. BW BusinessWorld highlights 5 applications of 5 different sectors that have escalated the reach of Augmented Reality stepping ahead of gaming zone.

Lenskart’s ‘3D Try On’

It takes 10 seconds for the laptop or mobile phone to recognize your face and put different spectacle frames. The application takes shots of your head at different angles and provides a vision of your face with perfectly aligned frames. The company was one of the first e-commerce brands to experiment and showcase the exponent of Augmented Reality into its selling experience. It no longer requires the customer to walk into a store to try on spectacles saving time and money of travelling.



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