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magzine Articles

The Future Lies In Small Urban Markets

The growth that was possible from our magnet-Metros has tended to slow down. As the bigger metros get saturated with numbers, and as lifestyles alter dramatically with the availability of time and money, big cities are not necessarily big any more, in terms of opportunity for brands to grow

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The Changing World Of Marketing

Since the launch of Pokémon Go and various new virtual reality devices and apps last year, augmented reality and virtual reality have caught the world’s attention, and are fundamentally changing the marketing landscape. Marketing has always worked very closely with the latest technology and we are n

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'We Will See Many Startups Failing Quickly'

Sunil Kant Munjal, Chairman of Hero Corporate Service, spoke to Himani Chandna of BW Businessworld on issues such as Infosys’ pay hike controversy, demonetisation and job market

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The Hollywood View

In the years to come the collapsing distribution windows will be the spectacle to watch in Hollywood

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