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Article on July 21, 2017

We Cannot Hide Anything From Consumers: Danone India MD

The consumers nowadays take note of all that the brands do. Unlike earlier, brands are now held accountable and answerable by them thanks to social media.

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'Small Entrepreneurs And Self-employed Will Benefit Immensely From New Direct Selling Guidelines'

BW Businessworld’s Clifford Alvares spoke to Zaheer Merchant, Director of Corporate Affairs at QNet on the direct selling guidelines that have been recently issued by the Ministry of Corporate Affairs and also the road ahead for direct selling

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Highlights Of RIL AGM: JioPhone, Akash And Isha Ambani

As all the eyes at the Reliance Industries Limited (RIL) annual General meeting were on the launch of much awaited JioPhone, RIL chairman Mukesh Ambani shifted all the limelight to the next generation Ambani Twins, Akash and isha Ambani, by formally introducing the force behind Jio

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‘Content Is Like Millennials For Marketers’

One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.

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How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

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Spanish Fashion’s Retail Brands Springfield, Women’secret Debut In India

Tablez India, franchise partner for Grupo Cortefiel, is going to open 75 Springfield and women’secret stores in India by 2021. Six stores to be added by end of 2017 in Bengaluru, Mumbai, and Chennai

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Mercedes-Benz Launches AMG GLC 43 Coupé, To Strengthen Its AMG Brand In India

The car priced at Rs 74.8 lakh is based on its SUV GLC platform but gets more power inside and looks sleeker from outside

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Shopclues Appoints Deepak Sharma As Its CFO

Shopclues newly appointed CFO Deepak Sharma has led Vmart’s IPO as its CFO in 2013

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Rs 12,000 Crore Worth Of Digital Transactions Carried Out: Government

Minister for Electronics and Information Technology Ravi Shankar Prasad said for prepaid payments including e-wallets, RBI has started maintaining provisional data of fraudulent transactions

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Rs 18,163 Crore Projects To Increase Train Speed In Select Sectors

Niti Aayog supported the proposal of two projects at estimated cost of Rs 18,163 crore for raising speed on existing corridors of Delhi-Mumbai and Delhi-Howrah

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