Advertisement

Columns

Brand Modi: Sharp But too Niche?

Many years ago as a young consumer researcher, I had the opportunity to work on the revitalisation of a well-reputed but shrinking business. A baby oil from a much-loved MNC.

Read More

Disequilibrium | Prepare For The March Of Civilisation

Rampant urbanisation and unceasing waves of mass migration are putting enormous pressure on already creaking civic infrastructure in urban agglomerates. Ignoring this dangerous trendily is being done at our own peril

Read More

Chennai Deluge Proves The Importance Of Stronger Commitments At COP21

Most of us ignore climate change agendas as we think it to be too big for an individual to address. Or it is probably somebody else’s problem. The failure here is to associate climate change with our well-being

Read More

Deal Of The Year

Marriott International’s recent purchase of Starwood Hotels & Resorts Worldwide was the biggest hospitality industry announcement this year.

Read More

Some Precepts For Planning In The Indian Context

In the Indian context in cases of slum redevelopment in several cities, it has been found that residents prefer basic minimal self built shelters to the monotonous residential blocks built for them by the local authorities on the outskirts of the city

Read More

Disequilibrium | 7th Pay Commission Payout May Be Hot Button For Economy

The second quarter GDP numbers are better - 7.4 per cent - sequentially than the June quarter of 7 per cent, but still below par. The trajectory fortunately is northwards again and this is a good sign

Read More

Be Iconic In 100 Days: 100 Steps To Build The Brand You

Take a moment to absorb this brand leadership epiphany: A hundred days are a lifetime in the life of a newly elected leader or the president; but a blink and a miss in the lifetime of branding!

Read More

Modifications To Gold Schemes Will Make Them More Effective

The government has moved quickly to review the reasons for the initial ‘slow response’ to the Gold Monetisation Scheme and announced modifications that will certainly make it more effective. Continuous monitoring and improvements will help ensure that the aims of making a dent in imports will be met

Read More

IBM Buys Digital Assets of The Weather Company. How Does It Impact Indian Industry Of Weather Forecasting?

IBM's takeover of the digital business of The Weather Channel has dwarfed all weather acquisitions till date. But the deal is important due to reasons greater than its sheer size. Though the acquisition has actually turned into a joke on twitter with many twitteratis making fun of the technology gia

Read More

Disequilibrium | Sweat Pakistan Out...Use A Sporting Embargo

Every time sporting relations between the two nations are normalised, the fires are stoked in this debate. It gets ugly, people get nasty and words are exchanged.

Read More