Advertisement

Latest Articles in Opinion

Erudition Amidst Get Going

A startup is not just about attracting investment. It is also not about blowing venture capitalists’ funds

Read More

Credibility: An Ace up the CXO Storyteller's Sleeve

Why do we believe some ideas over others? The reasons could be many, allof us are swirling masses of opinions, beliefs and convictions

Read More

Point Blank: What To Say?

In a few days time I have to speak to hundreds of DU students from different colleges at an auditorium. The topic is up to me but since I'm a advertising/branding/creative/digital person I'm presuming that they don't expect me to speak about 'Urban town planning in the smart cities context' or the 'Effects of open defecation in semi rural areas'

Read More

Why Mukesh Ambani Is Attempting The Impossible

Sutanu Guru wonders if the Ambani strategy to make Reliance a combination of Verizon, Walmart and Exxon Mobil is too audacious

Read More

The Music Metaphor

In good branding, one can be tethered to an identity and yet indulge in creativity. However, too often brand owners themselves get tired of their own brand ad campaign (or logo) and force their agency to change even when the proposition has not been adequately registered

Read More

Rise Of The Dietician

All such professions are being driven by increasing millennial affluence, relentless peer pressure and the perennial syndrome of having to prove that someone has arrived in life

Read More

Digital India | A Stepping Stone Towards Digital Economy & Financial Inclusion

With cash still being the preferred mode of transaction for a large section of Indians, there is a greater need to popularize the cashless transaction model in a big way

Read More

Column: For Future Needs

In 2050, India will need four times the energy it consumed in 2016. It is time to start planning for such requirements

Read More

Column: Invest & Integrate

The Finance Minister indicated that possibility of such restructuring is visible in the oil and gas sector and the government proposes to create an integrated public sector ‘oil major’, which will be able to match the performance of international and domestic private sector oil and gas companies

Read More

Column: Hidden Agendas

Mergers of public organsiations work best when there aren’t any hidden agendas, which is not often the case in India

Read More

The Never Ending NPA Crisis

Bad debts will continue to cripple banks till the end of 2018. Sutanu Guru on how this will damage Brand Modi

Read More

Editor-In-Chief’s Note: The 140 Billion Dollar Baby

In this issue, BW Businessworld attempts to examine this proposed behemoth to ascertain whether it was destined to be stillborn or whether the government could make this jumbo corporation work

Read More

Budget 2017 | Promoting Bharat And India Leveraging Telecom And digital

The enhanced use of analytics and data mining by the Income Tax Department for detecting tax evasion will strengthen governance and transparency

Read More