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Latest Articles in Opinion

The Secret To Effective Content Marketing

Data is the lifeblood of a content marketing campaign. It doesn't just keep it on the right track but also ensures greater return

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‘Tax Exemption Slab Should Increase To Rs 3 Lakh’

For individual tax payers, we are expecting the government to increase the tax exemption slab from Rs 2.5 lakh to Rs 3 lakh. There may also be a reduction in the tax rates

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The Rise Of Talent Acquisition: Trends To Watch Out For In 2017

Companies scramble to adapt, the entire talent map of today's economy is being redrawn. Here are five trends that we believe will shape the way businesses recruit in 2017

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Editor-in-Chief’s Note: A Year of Change

BW Businessworld pays its tribute to these corporate knights in its annual rankings — the BW 500. This special issue lists the top 500 companies in India, in terms of total income and assets. We also profile the top 20 companies and the top five financial companies in India to justify these rankings

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10 Things Brands Can't Take For Granted

New trends, evolving customer expectations, unexpected competitor moves and many other endless possibilities keep on creating new challenges for marketers and new perceptions about their brands. Let's have a look at a few important factors that marketers can't take for granted while managing their brands in dynamic market conditions

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The Promise Of Stable Returns

In residential projects, the most important factor will continue to be developer branding. Check for prior delivery record, source of funds and essential documents such as commencement certificate, environmental clearance and approved plans

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Vastu Tips For Top 5 Business Trends In 2017

The accounts department should be in the north and east zones and employees dealing with banks and cash transactions should preferably sit facing the east and the north zones

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Numerology: The Year of the Sun

2017 gives us the number 1, which represents the Sun, which is fiery and hot. So, we may not have respite from the heat for another year

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Gems Are An External Intervention In Human Life That Can Trigger Vortices

Gems are treasured for their beauty and value, for their effect on planetary attractions and magical efficacy on the wearer. Some are used as components of medical preparations

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A Stepping Stone To A Bright Future

2017 will be intimately connected to 2018. The massive efforts which India will put into finances, loans, demonetisation, welfare schemes, will find happy and fruitful results in 2018

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Smart Mobility

Instead of sitting for hours in traffic, the ride will become an extension of your home or workplace

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Ushering In A Better Connected Future

Asia Pacific will be the second fastest growing region for 5G subscriptions, with 10 per cent of all subscriptions being 5G in 2022. If we look at IoT, around 29 billion connected devices are forecast by 2022, of which around 18 billion will be related to IoT

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Active Growth In A Passive Market

India outperformed the global market in ETF growth rate with a 44 per cent year-to-date (YTD) CAGR in comparison to global ETF market growth rate of 15 per cent YTD CAGR at the end of November 2016

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