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Latest Articles in General Management

Case Study: Where Has All The Money Gone?

“In my experience, poor people are the world's greatest entrepreneurs. Every day, they must innovate in order to survive. They remain poor because they do not have the opportunities to turn their creativity into sustainable income” — Muhammad Yunus, Nobel Peace Prize winner and founder Grameen Bank

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Case Analysis: Create The ‘Aah!’ Experience

The general response to demonetisation, which is almost always an elitist one, is that we should look at the move as being ‘transformational’. Almost everybody has access to a Jan Dhan account and the proliferation of e-wallets on mobile phones actually addresses the question of whether at all we need to hold cash

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Case Analysis: Fix The System

Money in the bank has a psychological effect. We are familiar with the sense of well being that comes from a healthy bank balance. Will we have that same sense if we are not certain of accessing our money whenever we want to?

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Case Analysis: A Bolt From The Blue

Poor quality education facility and support systems fail to provide the experience that help in acquiring knowledge, skills and attitudes that are conducive to social participation; hence rural youth are ill-prepared

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ATMs: The Sweat Behind The Scenes

“Changes are products of intensive efforts” — Muhammad Yunus in his 2003 book Banker to the Poor: Micro-Lending and the Battle Against World Poverty

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Case Analysis: A Moment Of Reincarnation

This unexpected derailing may just be the right medicine a startup company needed in its quest to become great!

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Case Analysis: Money Matters

Nachiket to reevaluate the strategy of his line of business as the cash withdrawal pattern will change. It means number of bank owned ATMs in the market has to come down

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Case Study: How We Think Of Women

“This is the voice of compromise. This is the voice of a woman's silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Ab Samjhauta Nahin, Now no compromise…” — Amitabh Bachchan Unblushed

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Case Analysis: Tip Of The Iceberg

Education is supposed to make you think and question, ads to make you consume, buy, enrich the seller, or a faceless corporation, for whose actions of omission and commission no one can be held accountable

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Case Analysis: It’s Your Battle To Choose

Indian society is changing in a big way. Ours is a society where movies like Pink get to reach a mainstream audience

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Case Analysis: Change The System

The neoliberal values will have to be replaced by new set of values that are pro-woman and pro-planet

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Who Is Your Target Audience?

“Our culture often does portray women especially like objects. My mom would always point out everytime the cheerleaders would come on, [and say] “OK, so look, here's the story that gets told: the men get to be these heroic, skilled athletes. And the women just get to be pretty.” Just the concept of that, she wanted my brother and I to be aware of it. Because we see these images on TV, in movies and in the magazines, all the time and if we don’t just stop and think about it, it sort of seeps into your brain and becomes the way you perceive reality.” — Joseph Gordon-Levitt on ‘Ellen’ Jan 2014 (adapted)

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Many Lenses, Many Senses

Political economy theory suggests that commercial incentives behind content creation, in this case the display of women’s innerwear in media, shape the content itself

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