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Latest Articles in Columns

Brand Ignition: Interruptive Communication

It’s time for advertisers, the media and consumers to feel “Sorry for the Interruption”!!

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Good Politics & Economics

Learning from the UPA’s failures, the NDA has wised up to the reality that petro-fuels must be taxed high

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Government Profiteering

The Congress party demands immediate course correction in petrol and diesel prices

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The Leader In The Queue

And when my turn came, there it was. The last tray. I picked it up with a sense of triumph

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Reforming India’s Healthcare System

The problems in government hospitals are of a different dimension entirely... sanitary conditions and infrastructure

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Are Dynasties Doomed?

What is important to note is that the India of 2017 has moved way beyond dynasty

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India, Bangladesh, Myanmar Face An Identity Crisis

By the end of this year, Assam will complete a mammoth National Register of Citizens survey that could result in large numbers of illegal Muslim immigrants being declared stateless and facing potential deportation to Bangladesh. Is the Rohingya crisis only a precursor?

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The War For Content Is Set To Grow Fiercer

If there is anything that IPL or global leaders teach us, it is that technology companies have no choice but to compete in the content space to grow

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Creative Destruction

Business failure needs to become more accepted and rapid in India. While not necessarily celebrating failure, we need to learn and bounce back from it. The economy will be much stronger as we evolve a more mature acceptance and slicker management of business collapse

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Why Ethical Fashion?

Is there a solution to reduce the harms created by fast fashion? The answer is - 'Ethical Fashion'

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Digital Terrorism Is The New Global Threat

The survey found that the top two security concerns for consumers are: Identity theft and bankcard fraud. These are threats that impact all businesses and government agencies

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8 Rules Of Positioning

In a market crowded with a lot of brands offering similar products, a good positioning makes a brand and its products stand out from the competition

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Brick And Mortar Vs E-Commerce: Why There Is A Dilemma?

While the E-commerce ones say they are booming but it's only a show, as many are making losses due to their huge advertising campaigns aimed at killing the Brick and Mortar business

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