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Latest Articles in Case Study

Case Study: An Order Gone Wrong

“Your most unhappy customers are your greatest source of learning” — Bill Gates

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Case Analysis: Detail & Quality

The quest for quality, especially in the food business is a funny thing

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Case Analysis: Focus On Fresh

Startups always hire fewer staff or staff that is not qualified as they want to keep their salaries low

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Case Study: A Culture Of Punishment

“Crime? What crime? ...My killing a loathsome, harmful louse, a filthy old moneylender woman ... and you call that a crime?” — Fyodor Dostoyevsky in Crime & Punishment

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Case Analysis: Lead From The Front

When we decide on an action, we should blank out the name of the employee

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Case Analysis: Prey Or Produce?

During a crisis, it is important for the leaders to send clear messages to all, else the atmosphere will be vitiated

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Case Analysis: Built To Last

Leadership must take decisions that try to achieve fairness and not be seen to take sides

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Case Analysis: Angry Employee

The writer has had a 40-year corporate career running different businesses throughout this period. He was a CEO of global companies for 18 years

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Case Analysis: Pretend Sleep

Leadership is a 24x7 job – Kayplas had better shape up or return to stores

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Case Study: Earn That Right!

“What, at root, is justice? When I speak to children about the Preamble to our Constitution, I explain justice as ‘being fair’. But how can one be fair if the laws are not adequate and the interpreters of the law not sensitive? ...Over the years,women have been treated as second-class citizens despite constituting half the human race. They are particularly vulnerable because of the patriarchal mindset that affects every aspect of their lives...” — Justice Leila Seth in author's note in her book Talking of Justice: People’s Rights in Modern India

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Case Study: Branded For Life

“Leadership is about taking extreme ownership. It means you alone are responsible for all mishaps. You cannot pass the blame” — Parag Kar VP, Government Affairs, India and South Asia at Qualcomm

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Case Analysis: Focus & Culture

Employees follow a leader’s actions not mere words in a statement

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Case Analysis: Why Trust Is Key

A consistent brand does not emerge from conformist employees

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