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Latest Articles in BW Events

Pre-activism Will Be The Next Phase In Social Marketing: Tata Global Beverages

A Lot of people talk about social progress and the role that corporates and brands can play in it. We run a very successful ‘Jaago Re’ campaign which is a cause related marketing for the last 10 years, Mr. Dash from the company said

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Renault India Is A Great Example Of How Technology And Marketing Are Integrating

Marketing is changing, and the change is being brought in by the millennials. How do you then cater to this changing scenario as a company? Avishek Banerjee reports

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Coca-Cola’s T Krishnakumar Launches BW Businessworld Marketing Whitebook 2017-18

From articulating changing consumer expectations to hinting at bringing the Coca-Cola freestyle app to India, T Krishnakumar’s keynote address was marked with advice & insights

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We Cannot Hide Anything From Consumers: Danone India MD

The consumers nowadays take note of all that the brands do. Unlike earlier, brands are now held accountable and answerable by them thanks to social media.

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‘Content Is Like Millennials For Marketers’

One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.

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How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

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"1.2 Billion Indians Will Have A Smartphone By 2030"

Population explosion, urban dynamics, income expansion, age skew, diversity and the connected consumers will power India to an unimaginable growth by 2030. The content and data will evolve further and the base of the marketplace will change in the next 15 years.

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Digital Security Awareness Is A Compulsion In Today's Times

With the growing times in digitisation, it.has become compulsory to make users and organisations aware of digital security measures

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Getting The Fundamentals of Blockchain

Blockchain is most suited to businesses that operate in the realm involving the convergence of IoT, AI, ML, commerce and smart governance

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Communicate, Collaborate With Commitment To Make Digital Work

There has to be a larger agenda for digitisation and there should be a collaborative mechanism aligned with that agenda

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'Digital Scaling Is About Deriving Physical, Hybrid And Digital Channels To Customers'

Parag Rao, Country Head-Payments Business and Marketing - HDFC Bank talks about scaling digital banking and deriving it to the customers at the BW CIO Imperatives

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'See Familiar Things Differently To Succeed In Digital World'

It is important to challenge the conventional ways and innovate since things are changing in every minute

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Indian Restaurant Business 40 times Bigger Than Bollywood

Goa being the highest consumption for alcohol, Gujrat witnesses more accidents due to drunk driving

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