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Govt Unveils Mega Plan To Create Rural Entrepreneurs

The Ministry of Micro, Small and Medium Enterprises (MSME) has unveiled an ambitious initiative to create tens of thousands of new entrepreneurs in rural areas and has tied up with a leading bank for project funding.

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Govt To Introduce Entrepreneurship Education In 3,000 Colleges

The Union government will introduce entrepreneurship education in 3,000 colleges across India in the next five years to support the growth of startups, a senior official said.

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Gionee Elife E8 Announced With 24MP Camera And Fingerprint Sensor

Gionee has been one of the well known Chinese smartphone brands in India and today it officially launched its newest flagship smartphone the Elife E8 for Rs. 34,999. The handset couldn’t have come at a better time as their last flagship, the E7, is now more than a year old. The company is also known

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Surface Pro 4 And Surface Book: Microsoft’s Latest High-tech Hybrids

Microsoft made some jaw-dropping announcements yesterday which included the new range of Lumia smartphones, updates to its virtual reality system ‘Holo Lens’, a new fitness band and also upcoming plans for the Xbox gaming platform. The most anticipated product though was the new update to the Surfac

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Role of Associations In Building Brand Perceptions

Harsh Pamnani & Rohit Kapoor When you find brands with similar features, prices, & advertising then how do you choose a brand over others? Mostly you buy based on the reputation of the brand. Sometimes, you even buy products of better brands at higher prices though they serve the same utility ser

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NIRAV MODI's Captivating Lotus Collection

NIRAV MODI is a brand built on the passion to create extraordinary jewels that celebrate every woman's beauty. From conception to final execution in precious materials - excellence in quality, design, innovation and craftsmanship is every NIRAV MODI jewel's hallmark. Lauded at international auctions

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Mauritius Targets 20 Per Cent Growth In Indian Tourists

Mauritius recorded 61,157 Indian visitors in 2014, making India its sixth largest source of foreign tourist arrivals, reports Shakir Husain Mauritius is looking for a 20 per cent annual growth in tourists from India and remains focused on attracting high-end travellers. Between January and J

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Remembering Aditya Birla

Sutanu Guru argues how the late Aditya Birla was a true pioneer of globalization Twenty years ago on this day, the then 28 year old Kumar Manglam Birla confronted both tragedy and challenge. His father Aditya Birla passed away at a very early age of 52 in the United States after a brief and valiant

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IndiaMART Achieves 100,000 Premium Customers Milestone

IndiaMART, one of India’s largest online market places that connects buyers and suppliers, has accomplished one lakh premium customers on its online platform.

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Meet A New Friend In Marketing Town

Imagine you enter into a new town called Marketing. As you are new in the town, you would need many things to settle down. You would find salesmen coming to you with direct sales pitches and they may turn you off because they are trying to sell their products to you. But, then you meet someone, who

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