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Prachi Tiwari

The writer is a business building and marketing specialist with 18 years of experience across brands in FMCG, retail, e-commerce and media

Latest Articles By Prachi Tiwari

Case Analysis: Mall-nomics Decoded

Prachi Tiwari

Gigil should leave no stone unturned in reaching out to its potential mall customers

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Case Analysis: Location Is King

Prachi Tiwari

Merely being present in a mall is not enough. Ensure location within the mall is also right

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