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Shivjeet Kullar

The author is a legendary ad man who has won over a 100 awards in his career. He is also an author, a novelist a playwright and song writer. Now he has founded the unusual and powerful website adytude.com which helps power other websites, brands and businesses ahead

Latest Articles By Shivjeet Kullar

Point Blank: Keynote Killer!

When a guru preaches there are those in the audience with an IQ of 160, but there are those with half that — he has to connect with them all

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Demonetisation Dotcom

Everyone has been affected. Everyone has a view. Apparently the PM’s app tells him 90 per cent of the people think it’s a good thing

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Point Blank: Mind The Money Monsters

You think your startup problems are all gone when you get the bigger money but you may be very very wrong. There are a number of beasts lurking on the journey ahead!

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Point Blank: The Darlings And The Damned

The most risky phase for a startup is the ‘hyper growth’ stage. This is when they have just raised $25 million and have to grow 10x in revenues in one year. They throw ‘warm bodies’ into the battle in the hope much more people mean much more revenues

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Point Blank: I Survive By Paranoia

Let’s see where we’ve got so far. We launched a breakout site. Managed to build a unique community with session times that are some of the highest in the world. Have signed on more than 50 clients. Received more than a million dollars in funding

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The CEO And The Chhola Wallah

A CEO of a big venture capital fund comes down the elevator from the 33rd Floor. He’s having a tough day. There’s news that one of his large recent investments isn’t faring too well. It’s been down valued by 25 per cent and the CEO there has jumped ship forcing one of the founders to take over the role

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Point Black: Slowdown Showdown

Indian startups have raised over $2 billion of funding in the first half of this year with over 500 or so companies getting funded. That’s not half bad

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Lords Of The Things

An internet startup is like a journey in Lord of the Rings. At different stages you meet different creatures and monsters like Elves, Gollums, Black Riders, Orcs and other strange tribes. Here are some to look out for

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Just Get A Job And Sleep Well!

Power. Oh sure you have lots of power, but the sword cuts both ways. You have the power to run the company the way you want without answering to anyone

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Some Early Early Fundas On Funding

Funding takes a long time. Even when you think that a deal is almost closed it will be a long time before a cheque hits your bank

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