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Ramesh Jude Thomas

The author is president and CKO, EQUiTOR Value Advisory

Latest Articles By Ramesh Jude Thomas

Brand Modi: Sharp But too Niche?

Ramesh Jude Thomas

Many years ago as a young consumer researcher, I had the opportunity to work on the revitalisation of a well-reputed but shrinking business. A baby oil from a much-loved MNC.

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The Vote Bank Of India (Public) Ltd

Ramesh Jude Thomas

By all converging accounts, the last general elections had burnt close on Rs 80,000 crore, or $12 billion. (Over a five year period, with many state and city elections included, the figure goes up to 200,000 crore).

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