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Yamini Singh

With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.

Latest Articles By Yamini Singh

GST: Event Community In The Lurch?

Yamini Singh

With the capability of servicing 300 crore invoices in a month, the GST bill will see 80 lac people migrating onto its network. But as the country tries to make sense of perhaps the most monumental development in taxation seen by post-independent India, the event industry braces itself for the storm that’s about to hit.

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EEMAX Awards: BW Event Eemax

Yamini Singh

EEMAX Global Conclave and Awards, an annual thought leadership summit, was held 17-18 October 2016 at Hotel Sahara Star in Mumbai to engage India’s flourishing community of event professionals

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No Big Fat Weddings In A While

Yamini Singh

As India tries to make sense of the demonetisation of high-value notes, stakeholders of the event industry are still trying to assess the magnitude of its implication

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Enough Elbowroom For Event Startups

Yamini Singh

A big gap in the entertainment industry today is the transparency of financial information, reliability in terms of delivery and some sort of public feedback mechanism

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