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Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

Get Likes, Get Loans

Shubhi Tandon

Tata Capital, through its latest product ‘Salaam Loans’ under the company’s ‘Do Right’ initiative, will extend loans to people who do not have access to organised credit

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Social VR: The Next Gamechanger?

Shubhi Tandon

With VR becoming mainstream, it may be time for marketers to leverage Spaces and social VR as a platform to connect with consumers

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The Global Media Giants

Shubhi Tandon

Google and Facebook are top of the list in the media ad revenue rankings globally. The ‘Top Thirty Global Media Owners’ report by Zenith shows that together they account for 20 per cent of global advertising expenditure across all media in 2016, up from 11 per cent in 2012

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Safety Before Everything Else

Shubhi Tandon

Ford campaign is inspired by a Twitter survey by Ford that shows about 70 per cent of 22,000 respondents didn’t rate safety as a priority for buying a car, even though 11 per cent of all road accidents in the country result in a fatality

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The ‘Un’packers And Movers

Shubhi Tandon

V.I.P Industries brand Aristocrat’s latest campaign ‘Unpack Your Dreams’ featuring top cricketers Rohit Sharma and R. Ashwin is out. With the duo as its ambassadors, the brand is looking to reposition itself as a stylish yet value-for-money luggage company

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Explore The World Outside Your World

Shubhi Tandon

In the era of smartphones and social media, getting consumers’ attention through advertisements can be tricky

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Ad Infinitum: The New Youth Anthem

Shubhi Tandon

Gionee’s ad agency Mullen Lintas Delhi came up with the idea of ‘a land of selfies’ to highlight the new phone’s selfie flash that sets it apart from competing brands

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OMG Names New CEO, SE Asia & India; Jasmin Sohrabji Moves To Global Role

Shubhi Tandon

Omnicom Media Group, the media services division of Omnicom Group Inc has named Torie Henderson as CEO of Omnicom Media Group South East Asia and India

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What Oath - The AOL & Yahoo Merger Brand - Will Look Like

Shubhi Tandon

Oath will be an umbrella company of over 25 media and technology brands

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The Right To Last Rites

Shubhi Tandon

In the last few years, advertising has taken the lead in promoting the evolving role of women in the society. From showcasing a homemaker mother in distress over cleaning clothes; to insisting on husbands sharing the load, to showing a professional woman as the husband’s boss at work; we have come a long way

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