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Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

The Right To Last Rites

Shubhi Tandon

In the last few years, advertising has taken the lead in promoting the evolving role of women in the society. From showcasing a homemaker mother in distress over cleaning clothes; to insisting on husbands sharing the load, to showing a professional woman as the husband’s boss at work; we have come a long way

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Martech: A CMO’s New Best Friend

Shubhi Tandon

Data-led changes that have enabled the likes of AI and IoT are a marketer’s biggest assets in today’s era

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10 Consumer Trends For 2017

Shubhi Tandon

With digital adoption rising across the country, awareness among consumers is also on the rise. After the Maggi ban in 2015, consumers are now more cautious about the food they eat and the products they use — looking for more natural and healthy options. Market research firm Kantar IMRB’s consumer predictions for 2017 highlights the need for marketers to reinvent their strategies to reach out to new-age consumers

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‘Exciting Time For Digital Payments Solutions In India’

Shubhi Tandon

In conversation with BW Businessworld, Mahindra Comviva CEO Manoranjan ‘Mao’ Mohapatra, elucidates how the company is in step with the digital revolution in India

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A Woman Before A Mother

Shubhi Tandon

Titan Raga campaign is being promoted on television and will be supported with digital amplification

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AD Infinitum: Keep Your Head Load Free

Shubhi Tandon

In Bajaj Almond Drops Hair Oil’s latest television commercial from the ‘Load Mat Lo’ campaign, actress Parineeti Chopra urges audience to take ‘no load’, literally. The ad highlights the weightlessness of Bajaj’s Almond Hair Oil, compared to other sticky coconut hair oils in the market that feel ‘like a big load’ on the head

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A Warm Message For The Cold Winters

Shubhi Tandon

Timing is everything. Water heating solutions company Racold’s latest ad campaign titled #PowerOfHotShower is perfectly timed with winters this year

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DainikBhaskar.com Launches Live Video Reporting

Shubhi Tandon

The platform has 70 million monthly unique users and will add the live streaming feature to its advertising offerings by the brand

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India Poised For Solid Growth In 2017

Shubhi Tandon

According to a report by MAGNA, the Asia-Pacific advertising market grew by 5.3 per cent this year to $148 billion. This makes APAC the second largest region, behind North America, with 30 per cent of global advertising revenues. The report predicts the region will record a similar growth of 5.4 per cent in 2017. What does the outlook look like for India in 2017?

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The Familiar Tune Is Back

Shubhi Tandon

For millennials in India, one of the most memorable ad jingle is Airtel’s ‘Har Ek Friend Zaroori Hota hai’

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