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Ruhail Amin

As a media practitioner based in Mumbai, Ruhail Amin writes on start-ups, contemporary business challenges with special focus on advertising and digital marketing

Latest Articles By Ruhail Amin

‘Events & Activation To Soon Become A Billion Dollar Industry’

Ruhail Amin

Events and entertainment industry continues to grow at a faster rate than most of the other sub-sectors of entertainment

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What Does Star India's Winning Bid For IPL Mean For Sports Broadcasting In India?

Ruhail Amin

Star’s strategy was quite different; the bid was designed to lose individual categories, but to win the overall rights. It was going for all or nothing

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Jotting Plus : The Numero Uno Itch

Ruhail Amin

The chase for more eyeballs is driving newsrooms into a phase in which journalistic values increasingly play second fiddle to the commercial zest to be at the top of the chart

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We Don’t Want To Produce Graduates Who Are Not Employable: Dr Anil Sahasrabudhe, Chairman, AICTE

Ruhail Amin

Dr Anil Sahasrabudhe, Chairman, AICTE was speaking at the BW Higher Education Conclave in Bengaluru

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Consumers Are Beginning To Take Risks And Try New Things: Anand Kripalu, CEO & MD, Diageo

Ruhail Amin

Anand Kripalu, CEO & MD, Diageo India believes that organizational transformation with evolving demands is a key factor that defines success in today's competitive environment

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Urgent Need For Traditional Companies To Factor Tech Disruption To Survive: Anand Kripalu, Diageo

Ruhail Amin

With the growing startup culture, new businesses are bringing different perspective and value additions to traditional models of business

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India Is A Dynamic Smartphone Market

Ruhail Amin

In an exclusive interview, Vivo India chief marketing officer Vivek Zhang tells Ruhail Amin about the Chinese handset maker’s India tryst, local rivals and Vivo’s gameplan for the coming years

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P Balaji Steps Down As CFO, HUL

Ruhail Amin

Balaji was associated with HUL for over two decades. He was appointed Executive Director, Finance & IT and CFO in July 2014

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Vivo India’s CMO Vivek Zhang Steps Down

Ruhail Amin

In his role as CMO Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years

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An Unforgettable Experience Of Tata Cars

Ruhail Amin

In an interview, Vivek Srivatsa, head of marketing, Passenger Cars, Tata Motors, talks about the auto giant’s innovative approach to attract young customers, boost sales, and improve experiential marketing

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