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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Crypto And Banking

Noor Fathima Warsia

OryxPrive’s coin aims to bring the best of both worlds by leveraging blockchain & information technology

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We Want To Play With The Stronger: Prasanth Kumar, CEO, Mindshare South Asia

Noor Fathima Warsia

The kind of focus that we have put on data for instance, has led to the sharpening of all of our tools and products, says Prasanth Kumar, CEO, Mindshare South Asia

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Not Young, But Never Old

Noor Fathima Warsia

Prasanth Kumar, CEO, Mindshare South Asia, asserts that every step the agency has taken is with the client in sight, and that the biggest differentiator in has always been talent

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'Print Media Not Ready To Quit The Race Yet'

Noor Fathima Warsia

In this interview with Noor Fathima Warsia, Girish Agarwaal details the expansion plans that Bhaskar Group has earmarked for itself including going all aggressive in Bihar – one of the largest print markets in India

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Pursue MBA? Why?

Noor Fathima Warsia

Jobs are not without their own equivalent of mid-life crisis. There will come a time when you ask, “will i still be as relevant a few years from now?”

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Build Digital Intuition & Take Risks, Says CA CEO Mike Gregoire

Noor Fathima Warsia

He explained that right choices can assist in taking advantage of new business models, and that CA's "deliberate journey of digital transformation" has had partnerships and collaborations at its core.

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The Changing Role Of Media Measurement

Noor Fathima Warsia

What was supposed to have helped in media planning has become a tool to bring down ad rates, and eventually create several areas of concern

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DMEXCO: Shining The Spotlight On Digital Transformation

Noor Fathima Warsia

A key part of going digital is also to tread beyond the technology and focus on the fundamentals that have defined good marketing

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Bullish On India

Noor Fathima Warsia

Sir Martin Sorrell on why India will play a key role in pushing WPP’s global numbers

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Upping The Asia Focus

Noor Fathima Warsia

For Frank Schneider, the co-founder of dmexco, a large part of the work ahead involves making the forum truly international in composition, and Asia is on its radar in a big way to achieve this. He speaks to Noor Fathima Warsia on the 2017 experience and what to expect next year. Edited excerpts:

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