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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the editor - Advertising and Marketing pages of BW Businessworld. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 12 years of experience of reporting on the business of marketing, having focussed on trends and developments in the domain.

Latest Articles By Noor Fathima Warsia

Experience As A Service

Noor Fathima Warsia

As experience promises to be the next battleground for marketers to compete on, Adobe puts a premium on putting it at the core of its now integrated offer

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The Ugly Side Of Big Data

Noor Fathima Warsia

It’s true that data has laid the foundation for most technology driven changes and that there are many positives to what data brings, but there are a number of negatives too. It is about time that chief marketing officers understood the larger impact their decisions can have, writes Noor Fathima Warsia

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Impromptu: The Imagination Workers

Noor Fathima Warsia

For GroupM’s chief digital officer Rob Norman, as machines understand intelligence and information, people become imagination workers, and that is a whole new power

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How Nestlé Is Participating In The Startup Ecosystem

Noor Fathima Warsia

In a bid to bring disruptive tech and innovation in house, Nestlé India has opened up its channels to collaborate and work with startups to solve business and brand problems

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Noorings: The Entertainment In Experience

Noor Fathima Warsia

Gosling, Manning, McKinnon, Penn & Teller -- Adobe upped the level of entertainment in the second day of the Adobe Summit in a bid to create a great experience for its delegates

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Facebook’s David Fischer Reiterates A Purpose-driven Marketing Future

Noor Fathima Warsia

The iconic form of storytelling is here to stay even as marketers adapt for a precision targeting and mobile-led future, where purpose driven marketing will be mainstay

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Ryan Gosling Speaks On What Democratisation Of Media Means

Noor Fathima Warsia

The handheld device has not only changed the way content is consumed but also what it means for audiences to be in control of their own story, says Hollywood A-lister Ryan Gosling at Adobe Summit 2017

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Emotion Is The Currency For The Experience Business

Noor Fathima Warsia

Adobe’s VP of Strategy, Alliances & Marketing, John Mellor and NBA’s EVP and CMO, Pam El reiterate the importance of invoking emotions in marketing

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Noorings: Gear Up For The Consumer Experience War

Noor Fathima Warsia

Digital transforms everything it touches. It opens up opportunities, it creates jobs, it makes entrepreneurs, it contributes to economy, it allows transparency

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'Data Will Create The Next War'

Noor Fathima Warsia

The hacking of Yahoo, ongoing conversation about Russian interference in the US Presidential Elections, cyber attacks and CIA getting hacked cited as example of data warfare

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